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After years of building elo online, we're excited to open our newest retail store in Lahore on 10 July. Retail isn't replacing e-commerce for us—it's strengthening it. Customers still want to touch fabrics, try on products, and experience a brand in person. Bringing those two worlds together has been one of our biggest priorities. To everyone who helped make this happen—from our retail, construction, merchandising, supply chain, and marketing teams—thank you. Looking forward to welcoming everyone to our Lahore store.