We Are Dip Facebook ad: “Detergent Used To Be Made From Cows”

About this ad

Meta Ad Library ID

4547045472241814

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Gifts & Crafts

How we count

Ad text

Did you know that detergent used to be made from dead cows? Boil the fat off a cow with wood ash and you get soap. The recipe is about five thousand years old, and disgusting as it sounds, it worked: fat and ash make a molecule that grabs grease at one end and water at the other, so the dirt leaves with the rinse. Then cities grew, the water got hard, and soap started leaving a grey film on the washing. Around the First World War, with cow fat in short supply, chemists made the first synthetic detergent. The recipe has been growing ever since, and plenty of what’s in a bottle now does nothing for grease. Optical brighteners make whites look brighter by coating them. Dyes colour the liquid. And the fragrance is strong enough to be the first thing you notice, with dozens of ingredients allowed to hide behind that one word, some of them linked to skin irritation and hormone disruption. So we went back to basics, and left the cow out. A Dip laundry sheet has twelve plant-based, lower-impact ingredients: cleaning agents made from plant oils for the grease, a citrus-derived softener so hard water can’t leave that grey film, and enzymes that break down protein and starch, so mud and chocolate come out at 30°. Tear a corner off and rub it into a mark, and it does a stain remover’s job too. Every ingredient is on the back of the box, and the box fits through the letterbox. Over 100,000 British homes wash with Dip. Your first subscription order is half price, £6.00 for 30 washes, then £12.00 a month + £3.95 delivery, with a refund if it lets you down in the first 90 days.

Where the ad sends people

wearedip.co.uk

Detergent Used To Be Made From Cows

Then £12.00 monthly + £3.95