Blackout Coffee Co. Facebook ad: “Don’t Blame the Espresso Machine”

About this ad

Meta Ad Library ID

4787438201484079

Platforms

Facebook, Instagram and Threads

Relaunches

0

Niche

Food & Beverage

How we count

Ad text

The salesman asked me what beans I used. I stared at him. “Espresso beans?” He smiled. Not in a mean way. More in a you have absolutely no idea what you’ve gotten yourself into way. I’d bought the machine because I was spending way too much at coffee shops. My plan was pretty straightforward: Buy espresso machine. Buy espresso beans. Make espresso. Save money. Apparently I’d skipped approximately 47 steps. Because the first thing I learned was that “espresso bean” isn’t really a special type of bean. Espresso is the brewing method. Okay. Then: Light roast. Medium roast. Dark roast. Whole bean. Ground. Grind size. Dose. Extraction. At one point I remember thinking: I JUST WANT COFFEE. So if you’ve recently bought an espresso machine and have absolutely no idea what you’re doing, here’s what I wish somebody had told me. Don’t overcomplicate it. If you want that deeper, classic espresso taste, start with a dark roast. If you’re buying whole bean, grind it immediately before brewing. If you’re buying ground, make sure it’s suitable for how you’re brewing. And don’t spend a fortune upgrading equipment before you’ve tried better coffee. That last one would’ve saved me some money. I ended up using Blackout’s Pitch Black Espresso. Fresh roasted. Bold. Rich. And finally tasted like the espresso I’d bought the machine to make. I’m still learning. My latte art currently looks like an anatomical diagram. But the actual espresso? That part I finally figured out.

Where the ad sends people

shop.blackoutcoffee.com

Don’t Blame the Espresso Machine

Fresh Roasted. Better Brewed.