Ad copy

Everything in this post is written assuming that you have something to sell, that people want it, and that it's good. (I know ...you're probably like, "DUH, Frank ...that's obvious". But still - can't be too careful these days. Common sense ain't so common no more.) I'll bet that if you do these four things every day, you'll make as many dineros as you want. Here they are: 1. Build your audience. You gotta be always be building your audience. Otherwise - ain't nobody gonna see your stuff! An audience is different than "likes" or "fans" or any of that stuff. Your audience are people who actually PAY ATTENTION to what you're saying. Used to be the only way to do this was to build an email list. Now it's different. Of course building an email list is a good idea ...but there's other stuff too. For example: Anyone who engages with one of your social posts is automatically added to your audience by Facebook (or Instagram etc.) And the more they engage, the more of your stuff they'll start seeing. If you see my stuff everywhere, for example, it's because you engaged with it and FB/IG is like, "Well - I guess we should show 'em more!" Plus, they start showing your stuff to other people that are similar to the ones who are in your audience ...without you even telling them to! If someone clicks on one of your posts (even if it's just them clicking the "read more" part), watches one of your videos, leaves a comment, hits the like button, or anything like that ...BOOM. They're added to your audience. Same thing applies to YouTube. Same thing applies to podcast episodes. So - every day - do something that builds your audience. Step 2: Make an offer. Ummm ...how's anybody gonna buy your stuff if you don't make them an offer? I know it's basic, but did you make an offer today? You can make offers through social posts, YouTube videos, podcast episodes, ads, emails …etc. And as a general rule - the more offers you make, the more sales you'll make. So just make an offer. At least once. Every day. Step 3: Build An Asset. Here's what I mean by "asset". An asset is a thing that can continue to make you money ...long after you created it. A course or product is a good example of an asset. A sales letter is an asset. Write it one time, use it over and over. Sometimes for years. A video is an asset. (I still get people coming into my "world" as a result of them watching a video I made YEARS ago.) Same thing with Social posts. Same thing with ads. You get it. What you create today can continue to work for you long into the future. And finally, there's the "secret" step that few people ever think about: Step 4: Create Goodwill "Goodwill" is a fancy way of saying "make your market like you more". Goodwill is so important that it's actually given a dollar value when people sell their businesses. And it makes sense, right? If your market likes you ...they're way more likely to buy your stuff! (I know ...obvious. But still ...) Wanna know the best way to create goodwill? It's easy. Just HELP PEOPLE! The best way you can do that is to simply show them how to get what they want. This post is a prime example. It's showing you four simple things you can do every day that will help you get what you want: MORE MONEY. And if you think that doing all four of these things every day is hard, think again! Take this post for example. It's already doing three of the four steps. First, it's creating goodwill because it's helping you. Second, it's an asset. I can use it again. I could even use it as an email. Or I could say the came words on camera and turn it into a video. Third, it’s building my audience because people will engage with it. If I wanted to make it perfect, I’d make an offer. Like this: If you want me to walk you through a simple formula that shows you how to do all this stuff in just 20 minutes a day, let me know in the comments and I’ll send it over. 👇 Boom. One post - all four things. This stuff doesn’t doesn’t to be complicated :-) (I should have made the offer at the beginning but I wanted to illustrate how to do it by waiting until the end. There's actually a framework for this stuff that makes doing it super easy. If you want it, let me know 👇)