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Innovation meets strategy at the UH-GAF School of Business Programme (Digital Advertising and Marketing). As part of the International Advertising module, students developed and presented market entry campaigns for Thomson Appliances, demonstrating creativity, strong market awareness, and strategic thinking. The experience provided students with valuable exposure to real industry challenges, strengthening their ability to build integrated marketing strategies, present ideas with confidence, and respond to professional feedback. With insights from faculty and industry representatives, students further enhanced their communication skills and readiness for careers in advertising and digital marketing. #PoweringPotential