Ad copy

Today I want to talk about how most people are overcomplicating testing offers... In fact, I spent $1,000 testing a dumb offer idea that I didn't think was going to work. A couple months later, it became my number one best-selling offer. Last month alone, I spent $12,000 on that "stupid" offer and made $13,000 back. Just from one funnel. I spent around $30k overall. Some of that was on crappy offers that didn't work. Some of that was on branding. The thing is that I actually made money on my front-end (not counting back-end and high-ticket stuff). But here's the thing that drives me crazy... And why I see a lot of entrepreneurs struggling right now... === The Perfectionist Trap That's Killing Progress Most people try to be super smart with their marketing. For example, they want next-level copywriting. They think they need to hit every emotional pain point. Address internal core beliefs. Create the perfect avatar. You know the drill: "This is Johnny. Johnny drinks his coffee at 5:45am, then takes his kids to school, and while he's there he thinks about his quarterly revenue projections and how his wife judges him for not making partner yet... blah blah blah blah" In my opinion, all of that is bullshit. The more I run ads, the more I realize: the simpler you keep it, the better. But it's not just copywriting... === The "Smart Marketer" Disease We also overcomplicate ads. "They need to be super effective video ads with ninja hooks!" We overcomplicate split testing. "We need several variations testing 15 different elements!" We overcomplicate everything because someone told us we needed to. "Test the button color! Color psychology matters!" "Create a 47-step mini chat sequence!" You know what? 90% of people don't need all that. Hell I don't even do that lmao 90% of the time you just need a working offer. And the fastest way to get a working offer? Test the damn thing. === The Core Elements (And Nothing Else) When you're testing an offer you don't know will work (which is 100% of the time, btw... at least on my end), keep it simple. Strip it down to the core basics: Simple Ads: "Want pizza? Click pizza. Get pizza." Simple Landing Page: Three things only - Here's what I got - Here's what it will do for you - Here's how to get it Simple Checkout: Sales page and thank you page. That's it. I see people trying to get super strategic with all their stuff. The reality? That's hurting them more than helping. You spend so much time putting together variables that all it creates is noise and confusion. And it delayes the only thing that matters: Market validation. And for that, you need to L.A.U.N.C.H. === My $1,000 "Stupid" Offer Experiment Here's exactly what I did with that offer I thought was dumb: The Offer: Rapid Scale Framework (3 loom videos showing people how I setup ads lol) The Ads: Ugly text ads that looked like I made them in 5 minutes The Landing Page: Ugly copy, basic design, no fancy elements The Test Budget: $1,000 total The Expectation: This is probably going to bomb The Reality: The market validated that people actually wanted it I didn't know the offer was going to be good. I never do actually. I'm wrong most of the time. The market told me it was good. And now it's become my top performer. === Why Simple Beats Smart Every Time There's elegance in simplification. The more I talk to actual experts - people who are out there in the field making real money - the more they're trying to simplify their business and marketing. But newbies? They're trying to do all this "extra stuff". They read a book and think they need to split test 15 different things before they even know if their offer works. What happens when it doesn't work? Was it the split test? The headline? The button color? What? You have no idea because you changed everything at once. Lot of noise. Not a lot of signal. === The Launch Paralysis Problem This perfectionist mentality is preventing people from launching. When it comes to building your low-ticket offer portfolio, you need to launch a lot of stuff. But that "make it perfect" mentality kills momentum. "I need the perfect avatar!" "I need amazing ads!" "I need to vary 15 different things!" That's generally a symptom of someone who hasn't run enough ads to understand that simpler is better. === The Real Success Formula Here's what actually works: Step 1: Come up with an offer idea (even if it seems stupid) Step 2: Create the simplest possible test - Basic ads - Basic landing page - Basic checkout Step 3: Spend $1,000 testing it Step 4: Let the market tell you if it's good Step 5: If it works, then optimize Most people skip steps 1-4 and jump straight to optimization. No good. === When Complexity Actually Makes Sense Don't get me wrong - there IS a place for multivariate split testing. There IS a place for testing 15 different upsells and 20 different headlines. But that comes AFTER. Way after. Like, super after. That comes when you've scaled your funnel so much that you can't keep scaling without breaking it. THAT'S when you start getting fancy with optimization. Most people aren't there yet. They're putting the cart before the horse, and it's not allowing them to move forward effectively. === My Current Numbers From That "Stupid" Offer Let me give you the real numbers: Month 1: $1,000 spent testing, broke even (validation achieved) Month 2: $3,000 spent scaling, $4,200 revenue Month 3: $7,500 spent, $9,100 revenue Month 4: $12,000 spent, $13,000 revenue Total profit from one "stupid" offer idea: $9,700 Time spent perfecting it before launch: Zero Time spent optimizing after validation: Lots === The Three-Question Framework When testing any new offer, ask yourself: Can I explain this in one sentence? If not, it's probably too complicated for a test. Can I build this in one day? Or even yet, in a couple of hours? If not, you're overengineering the test. Will I know if it works with $1,000? If not, you need more clarity on metrics. Simple tests give you clear answers. Complex tests give you confusing data. === What To Do Right Now If you're sitting on an offer idea (even a "stupid" one): This Week: - Write one sentence describing what you're selling and solve ONE problem. - Create a basic landing page (use a template) - Set up simple checkout (Stripe link works fine) Next Week: - Create 3-5 basic ads - Launch with $50-100/day budget - Track conversions only (ignore everything else) Following Week: - If it works: scale and optimize - If it doesn't: kill it and test the next idea That way, you do the only thing that matters: Launch and test. If it bombs, move on. If it works, great! NOW you optimize :) === The Bottom Line Test first. Optimize second. Simple first. Complex later. That "stupid" offer idea might just become your best performer. But you'll never know if you don't test it. And you'll never test it if you're trying to make it perfect first. BTW if you want help launching and validating offers, if you want me to answer your questions, take a look at your ads, your conversion rates, jump on a weekly call with me, get access to my AI tools and my low ticket offers, my newsletter, etc etc etc... You might like Rapid Scale Mastery. It's closed right now (you can't give me money for it), but I'll open 5 new spots in a couple of days. Go here to learn more: https://rapidscaleframework.com/apply Have a great day! Hernan