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Local retailers play a vital role in enabling everyday access across communities in India. To support the growth and modernization of the traditional retail sector, Coca-Cola India, in partnership with the Confederation of All India Traders (CAIT), launched ARISE - All India Retailers Initiative for Skilling & Entrepreneurship. The programme equips kirana store owners with practical business skills, mentorship, and digital tools to strengthen daily operations and customer engagement. Recent training sessions in Lucknow and Prayagraj saw encouraging participation from over 300 small business owners. Here’s a glimpse from the sessions.