Tricia Jenner ad creative
Tricia Jenner
Tricia Jenner

Inactive· since Apr 10, 2026

33
days it ran
3
relaunches
5,269
EU reach

Ad copy

Please STOP rubbing biotin shampoo into your thinning hair during menopause. I know that sounds crazy, but every time you massage in another "thickening" formula, swallow another handful of supplements, or spray on another root concealer, you're treating symptoms that have nothing to do with why your hair is actually falling out. I used to be just like you. Standing in the haircare aisle at Target, reading the back of every bottle that said "thickening" or "volumizing" or "hair growth," desperately hoping the $47 one would work better than the $12 one I'd already tried. Ordering Nutrafol because surely something that costs $88 a month had to work. Choking down four enormous capsules every morning. Waiting three months like they told me to. Watching my part line get wider anyway. Buying a derma roller from Amazon because someone on Reddit said microneedling "changed everything" for them. Stabbing my own scalp with tiny needles, wincing through the pain, then squeezing a dropper of serum that ran down my face and stained my pillowcase. Trying rosemary oil because TikTok said it was "nature's minoxidil." My hair smelled like a rotisserie chicken and my scalp broke out in red patches. Mixing castor oil into everything. Thick, sticky, impossible to wash out. Ruined two sets of pillowcases before I gave up. Spending $89 on a laser cap I was supposed to wear for 30 minutes a day. Thirty minutes. Every single day. I lasted eleven days. I tried everything. I mean everything. Every supplement the menopause forums recommended. Every "miracle serum" someone swore by. Every home remedy, every hack, every expensive treatment my hairdresser suggested. And my hair kept falling out. Not slower. Not less. More. The shower drain got worse. My ponytail got thinner. I went from wrapping the hair tie twice to three times. My part went from a line to a highway. Every morning, I'd look at my brush and feel my stomach drop. Here's what made it unbearable: I was 52 years old. I was healthy. I was active. I felt younger than I had in years. But when I looked in the mirror, all I saw was my scalp showing through. I started doing things I'd never done before. Rearranging my hair before every photo. Standing in specific spots at dinner parties so the overhead lights wouldn't expose my thinning crown. Wearing my hair down in 95-degree heat because ponytails made everything visible. I stopped going to my hairdresser for four months because I couldn't bear to sit in that chair, under those lights, watching her face while she tried not to react to how much thinner my hair had gotten. The worst part? I felt ridiculous for caring this much. "It's just hair," I told myself. "You're not sick. You're not dying. Get over it." But it wasn't just hair. It was the last piece of me that still looked like ME. And it was disappearing, and I couldn't stop it, and nothing I tried made any difference. My husband didn't understand. "You look fine," he'd say. Which is what men say when they genuinely cannot see what you see every single time you pass a mirror. My doctor wasn't much help either. I told him my hair was falling out. He ran labs. Thyroid, iron, vitamin D, B12. Everything came back "normal." "Your bloodwork looks great," he said, like that was supposed to make me feel better. "This is very common during menopause. It should stabilize eventually." Eventually. He didn't tell me when. He didn't tell me what to do. He just told me to wait. I went home and cried in my car for twenty minutes before I could walk inside. That night — 1:47 AM, I remember because I'd been staring at the ceiling for hours — I grabbed my phone and started searching again. But this time I didn't search "best hair growth supplement" or "how to stop hair loss." I'd done those searches a hundred times. This time I typed something different: "why don't hair products work for menopause hair loss" And that's when I found the article that changed everything. It was a clinical review about hormonal hair loss in menopausal women. Not the same recycled advice about eating more protein or taking biotin. Actual research about what happens to your hair follicles when estrogen drops and androgens — specifically something called DHT — start taking over. Here's what I learned that made my stomach drop: During menopause, your estrogen levels decline. Estrogen is what keeps your hair in the growth phase. When it drops, a hormone called DHT starts binding to your hair follicles. Not from the outside. From the INSIDE. It literally attaches to the follicle and shrinks it. Makes it weaker. Pushes it into the shedding phase before it's ready. Your follicles don't die. They miniaturize. They get smaller and weaker until the hair they produce is so thin it's invisible. Or they stop producing hair altogether and go dormant. And here's the part that made me want to throw my phone across the room: Biotin can't fix this. Biotin feeds hair that's growing normally. It can't do anything about a hormone that's strangling your follicles from inside. Collagen can't fix this. Same reason. Thickening shampoos definitely can't fix this. They coat the hair shaft to make it look fuller. They don't touch what's happening underneath your scalp. Even minoxidil — the one ingredient doctors actually recommend — works by increasing blood flow. But it can't block the DHT that's shrinking your follicles. And for many women over 50, it causes brutal scalp irritation, itching, and flaking that makes the problem feel even worse. That's why nothing I tried worked. Every single product was designed for nutritional hair loss, or general thinning, or "all types" of hair loss. None of them were designed for what was actually happening to MY hair — a hormonal attack on my follicles that had nothing to do with my diet, my vitamins, or how much protein I was eating. For the first time in eighteen months, I felt like I could breathe. Because if the problem was hormonal and happening AT the follicle, that meant there might be a solution I hadn't tried. Something that actually went to the source. I spent the rest of that night researching. Not supplements. Not shampoos. I researched what actually works when hormones are attacking follicles at the scalp level. Three things kept coming up over and over: First: you need ingredients that work topically — directly on the scalp, directly on the follicles. Not pills that get diluted through your entire body. Something that delivers active compounds right where the damage is happening. Second: you need peptides. Not just any peptides. Specific ones like Acetyl Tetrapeptide-3 and Copper Tripeptide-1. Research showed these peptides could actually signal weakened follicles to anchor stronger and produce thicker hair. They were being called the biggest advancement in topical hair density science in twenty years. Third — and this was the part that surprised me — you need scalp stimulation. Not painful microneedling. Gentle stimulation that increases blood flow and helps active ingredients penetrate deeper into the follicle. Study after study showed that mechanical stimulation of the scalp increased the delivery and effectiveness of topical treatments by significant margins. That's when I started looking for something that combined all three: topical peptides + scalp stimulation + designed specifically for women my age going through hormonal changes. And that's when I found something I'd never seen before. A serum with a jade roller built directly into the bottle. Not a separate roller you had to buy and sanitize and use in a complicated multi-step routine. A precision jade stone applicator built into the cap. You roll it directly onto your scalp. The serum dispenses while the jade stimulates blood flow, and the rolling action pushes the peptides deeper into the scalp — right where your follicles need them. The product was called HairBooster+ from a brand called Rumi Cosmetiques. I'd never heard of them. But when I looked them up, I found they'd been making products specifically for mature women for six years. 170,000+ customers. 4.8 stars. Their whole thing was "your body changes as you age — your beauty products should too." I looked at the ingredient list. Multi-peptide complex — Acetyl Tetrapeptide-3, Copper Tripeptide-1, Biotinyl Tripeptide-1. Caffeine for follicle stimulation. Niacinamide for scalp barrier repair. Ginseng root extract. Hyaluronic acid. All hormone-safe. No minoxidil. No harsh chemicals. The instructions said to use it twice a day — morning and evening. Roll it directly onto the thinning areas. Takes about 60 seconds each time. I was skeptical. God, was I skeptical. I'd spent over $600 on products that promised everything and delivered nothing. And right then, they were running a deal I almost couldn't believe: Buy 2, Get 1 Free. Three months of supply — which is exactly how long the research said it takes for follicles to fully respond — for $70.40. That's $23.47 a bottle. Less than one month of the Nutrafol that didn't work. Plus they had a 90-day money-back guarantee. Three months to try it. If it didn't work, I'd get my money back. For the first time, I wasn't risking anything — and the timeline of the deal actually matched the timeline of results. I didn't buy one bottle to "test it." I bought the 3-month bundle. Because I'd learned the hard way that the women who quit hair products at week 4 because they "didn't see results yet" are the ones who never give their follicles a chance to recover. I was done quitting early. I ordered it on a Wednesday night. It arrived the following week. The first thing I noticed was how different it felt from everything else I'd tried. The jade roller was cold — naturally cold — and when I rolled it along my part line, it was this immediate soothing, cooling sensation. No burning. No stinging. No itching. Just cool, smooth jade gliding along my scalp while the serum absorbed. It took maybe 45 seconds. I did it in front of my bathroom mirror, right after brushing my teeth. There was no mess. No dripping. No product running down my face. No greasy residue. It absorbed almost instantly and I styled my hair like normal. I thought: "Okay, at least this part is nice." The first two weeks, nothing changed. Same shedding. Same thinning. I told myself not to expect miracles. But I kept using it. Twice a day, every day. Morning after brushing my teeth. Evening before bed. It became automatic — like flossing. Forty-five seconds, done. Week three is when I noticed the first thing. It wasn't my hair. It was my scalp. The tight, dry, irritated feeling I'd had for months — the one I assumed was just "menopause scalp" — was gone. My scalp felt calm. Hydrated. Comfortable for the first time in over a year. Week four, I noticed the shedding had slowed. Not dramatically. But I was clearing the shower drain less often. My brush didn't look like a small animal had died in it every morning. I told myself I was imagining things. That I wanted it to work so badly I was inventing progress. But week six is when my husband said something. We were sitting on the couch watching TV. He looked over at me and said, "Hey — is your hair looking... different?" I froze. "Different how?" "I don't know. Fuller, maybe? Around the top?" I went to the bathroom. Pulled my hair back under the light. Looked at my part line. He was right. My scalp wasn't as visible. The part that had been getting wider for eighteen months looked like it had... narrowed. Not dramatically. But visibly. I pulled out my phone and compared it to a photo I'd taken the day the HairBooster+ arrived. The difference was undeniable. That's when I started believing. Week eight, I could see baby hairs. Tiny little strands growing along my hairline and around my temples. They stuck up when I pulled my hair back. They were short and wispy and absolutely the most beautiful thing I'd ever seen. I texted my sister a close-up photo. She called me thirty seconds later, screaming. Month three, I went back to my hairdresser for the first time since I'd been hiding. She ran her fingers through my hair and stopped. "What are you doing?" she asked. "What do you mean?" "Your hair feels thicker. Genuinely thicker. And I can see new growth everywhere. What changed?" I showed her the HairBooster+. Told her about the jade roller, the peptides, the hormone connection, the scalp stimulation. She held the bottle, rolled it on the back of her hand, and said: "Every client I have going through menopause needs to know about this." It's been four months now. I still use it every morning and every evening. My hair is not back to where it was at 35 — I'm not going to lie to you. But it's so much better than it was. The shedding is normal now. A few strands, like it's supposed to be. My part looks like a part again, not a landing strip. I can wear my hair up without rearranging it to hide thin spots. I stopped avoiding photos. I stopped calculating where the overhead lights are at restaurants. But here's what really changed: I feel like myself again. Not a thinner, lesser, older version of myself. Just... me. The person I see in the mirror matches the person I feel like inside. I'm still in menopause. My estrogen is still declining. My body is still changing in a hundred ways. But my hair isn't falling out anymore. Because I finally addressed what was actually happening at the follicle level instead of pouring supplements down my throat that never reached the problem. If you're reading this and you see yourself in my story — if you're losing hair during menopause and you've tried biotin and collagen and vitamins and shampoos and nothing has worked — I need you to hear something: It might not be nutritional. It might be hormonal. And if it's hormonal, the solution isn't something you swallow. It's something you apply directly where the damage is happening — on your scalp, at the follicle. That's why everything else failed. Not because those products were bad. But because they were solving a problem you didn't have. I wasted eighteen months and over $600 trying to fix a nutrition problem that didn't exist. While a hormone called DHT was shrinking my follicles right under my scalp, and not a single product I used could reach it. The moment I addressed what was actually happening — topical peptides delivered by jade roller stimulation directly to the follicles — everything changed. Right now, HairBooster+ is running a Buy 2, Get 1 Free deal — three months of supply for $70.40. That's $23.47 per bottle. Three months is exactly the window your follicles need to fully respond to the peptide complex, which is why the bundle exists. It's not a marketing gimmick — it's how the biology works. To put that in perspective: I spent $88/month on Nutrafol that didn't work. $47 on collagen that didn't work. $89 on a laser cap that collected dust. I spent more on a single month of failed solutions than the entire 3-month HairBooster+ bundle costs. And it has a 90-day money-back guarantee. Use the full 3-month supply. If you don't see a difference, you get your money back. You're not stuck with another expensive bottle of disappointment. You're protected for the entire duration. I'm not a doctor. I can't promise it'll work for your specific situation. But I can tell you what happened to me. And I can tell you that if your labs are "normal" but your hair is still falling out during menopause, maybe it's time to ask a different question. Not "which supplement should I try next?" — but "what's actually happening at my follicles, and am I treating the real cause?" For me, answering that question changed everything. Click below to learn more about HairBooster+ and the jade roller technology that made the difference. You don't have to accept thinning hair as "just part of menopause." You just have to address what's actually causing it. And for me, that changed everything.

Finally — A Serum That Reaches Your Follicles

The Precision Jade Roller for Menopausal Thinning.

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