Emily Johnson Facebook ad: “What Helped With My Postpartum Hair Loss”

Ran for 4 days, from April 7 to April 11, 2026, the last day Crush saw it.
Run by Emily Johnson on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 809244411771740
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Hair Care
Ad text
I cried holding my baby last night. Not because something was wrong Because something felt wrong with me. If you're a new mom who feels guilty for caring about your hair while your baby is healthy and perfect. I need you to read this whole thing because that guilt almost stopped me from finding the one thing that actually helped. I'm 7 months postpartum with my first. A baby boy. He is everything to me. He's healthy. He's growing. He smiles at me every morning like I'm the whole world. And I've been crying about my hair. I know how that sounds. I know. But I need to say it out loud because I've been hiding it for months. Around month 3 my hair started falling out. Not a little shedding. Clumps. Real clumps in the shower every morning. I'd look down and there was just hair everywhere. On the drain. On my pillow. On his onesie. Wrapped around his little fingers when he grabbed my face. My ponytail went from thick to half its size. My part was widening. My temples had these thin see through patches I'd never had before. During pregnancy strangers would comment on my hair. It was the best it had ever been. And now it was just leaving. And the whole time it was happening I kept telling myself it doesn't matter. You have a healthy baby. You have everything you wanted. You're being ungrateful. You're being shallow. You're being vain. What kind of mother cries about her hair when she's holding a perfect child. That's what played in my head every single day. And the worse the shedding got the worse the guilt got. Because I couldn't stop caring. I tried. I told myself to stop looking at the drain. Stop checking my part. Stop counting the hairs on his onesie. But I couldn't. Because it wasn't really about the hair. It was about not recognizing myself anymore. Everything else had already changed. My body changed. My sleep changed. My entire life changed. And I was okay with all of it because I got him. But my hair was the last familiar piece of me. The last thing that still looked like who I was before. And watching it disappear while everyone around me expected me to just be happy. That's what broke me. Not the shedding. The silence around it. The feeling that I wasn't allowed to be struggling with this. My husband didn't understand. He'd say your hair looks fine. He meant well. But fine isn't what it was six months ago. My mom said it happened to her too and it grew back. Like that was supposed to make me feel better right now. My OB said it's totally normal. Telogen effluvium. Should resolve in 6 to 12 months. Just wait. Everyone had an answer. None of the answers helped. And none of them gave me permission to actually feel what I was feeling. So I buried it. I smiled at family dinners. I posted happy photos of the baby. I told everyone I was fine. And then I'd stand in the shower pulling clumps of hair off my legs and crying quietly so nobody could hear. I felt like two people. The grateful happy mom everyone saw. And the broken woman staring at the drain every morning wondering where she went. The guilt made everything worse because it stopped me from doing anything about it. Every time I thought about buying a product for my hair I'd think that's $40 that could go toward diapers. That's $88 that could go toward his pediatrician visit. That's money I'm spending on my vanity when I should be spending it on him. So I waited longer than I should have to even try. But eventually I couldn't take it anymore. I bought biotin. The $40 bottle with the clean label. I felt guilty buying it. Took it for six weeks. Nothing changed. Then rosemary oil because TikTok said it works. Every night on my scalp. My pillowcase smelled like a pizzeria. My drain still looked like a crime scene. I felt guilty for the time I spent on it every night instead of sleeping. Then Nutrafol at $88 a month. I sat there with it in my cart feeling sick. Because we had the pediatrician copay coming up. And diapers to buy. And I was about to spend $88 on myself. On my hair. While my baby needed things. I bought it anyway and the guilt was immediate. Took it for almost 10 weeks. Over $200. It didn't work. And now I felt guilty for wasting the money AND guilty for caring in the first place. Then I looked into Rogaine. Had it in my Amazon cart. Read the label. Not recommended while breastfeeding. There's a published case of a baby developing abnormal hair growth because the mother was using it topically while nursing. I closed the tab so fast. Because now the guilt had a real target. I was actually considering using something that could hurt my baby. For my hair. What kind of mother does that. That was the lowest point. I stopped trying. I stopped looking for products. I told myself I didn't deserve to fix this because a good mom wouldn't care this much. I just wore the hiding bun and stopped looking in the mirror and tried to be grateful. Okay. So about two months ago I was at my friend Megan's house. Her daughter is 10 months old. Megan went through the exact same thing. Same shedding. Same guilt. Same feeling like she wasn't allowed to care about it. We used to text each other about it late at night when nobody else was awake. She was the only person I told the truth to. But when I saw her that day she looked different. Her hair was thicker. Like actually noticeably thicker. And along her hairline where those thin patches used to be I could see little baby hairs growing in. But it wasn't just the hair. She seemed lighter. Like something heavy had been lifted off her. I grabbed her arm and said what happened to you. She kind of laughed and said I finally stopped feeling guilty and did something about it. A mom in her breastfeeding support group had told her about this serum. A peptide serum specifically made for postpartum hair shedding. Not a supplement. Not a vitamin. A serum you put on your scalp. I almost didn't want to hear it. Because I'd already decided I didn't deserve to spend money on this. But Megan said something that changed everything for me. She said the guilt isn't protecting your baby. It's punishing you. And she was right. Not one dollar I didn't spend on my hair went to my son instead. It just stayed unspent. The guilt didn't make me a better mom. It just made me a miserable one. So I listened. Megan told me what the mom in her group had explained to her. And it made sense in a way that nothing else had. When you give birth your hormones crash. Your estrogen and progesterone plummet within days. That crash shocks your hair follicles into shutting down all at once. They go into this dormant mode. Like hibernation or something. That's why so much hair falls out at the same time. But they're not dead. They're not damaged. They're just dormant. Waiting for a signal that the crisis is over and it's safe to grow again. Everything I tried before was nutritional. Biotin. Prenatals. Nutrafol. All designed to feed your hair. But my follicles weren't hungry. They were asleep. Megan said the mom in her group put it like this. It's like putting gas in a car that has a dead battery. The gas was never the problem. You need a jump start. So not only was I feeling guilty for spending money. I was feeling guilty for spending money on things that couldn't even work. No wonder the guilt kept compounding. I was sacrificing for nothing. What Megan was using is called Maven. It's a peptide serum. You put it on your scalp once a day. 30 seconds. The peptides work at the follicle level to support that wake up signal. Like telling your dormant follicles the hormonal crash is stabilizing and it's okay to start growing again. Not feeding them. Signaling them. And because it goes on your scalp and not in your mouth it doesn't enter your bloodstream. Doesn't get into breastmilk. Hormone free. No minoxidil. Nothing systemic. Nothing that could touch my baby. Megan said she looked into the actual peptides and they've been studied. Real clinical results. Not influencer marketing. When she told me it was breastfeeding safe I made her say it twice. Because the Rogaine moment was still burned into my brain. The thought that I almost used something that could hurt him. Maven couldn't hurt him. It stays at the scalp. That's when the guilt finally cracked. Not because someone told me not to feel guilty. But because I found something that let me take care of myself without any risk to my son. No trade off. No choosing between him and me. Both. I ordered the 3 month bundle that night. And for the first time in months I didn't feel guilty about it. I'm going to be honest. First two weeks nothing happened. The old guilt voice started up again. You wasted more money. You should have just accepted it. But Megan said give it a month. So I kept going. Around week 3 my drain wasn't as bad. The clumps were smaller. Less hair on his onesie. Less hair in the brush. By week 5 I saw them. Tiny little baby hairs at my temples. The wispy ones that stick straight up and look kind of stupid but you don't care because they're new. They're growth. They're proof. My husband noticed before I pointed them out. He touched my hairline and said is this new. I almost cried. But not the guilty kind of crying. The relief kind. I'm about 9 weeks in now. My part looks narrower. My ponytail has weight again. Like I can feel it when I pull it through the hair tie. The shedding is still there but it's normal. Not the clumps. Not the fistfuls. But here's the real change. Last week we were at the park. My husband wanted a photo of me and the baby. And I said yes. I didn't turn my head. I didn't hide my temples. I didn't ask to delete it. I just held my son and smiled. And when I looked at the photo I saw someone I recognized. Not all the way back. But her. Me. And I didn't feel guilty for wanting her back. I know some of you are in that guilt spiral right now. Feeling like you're not allowed to care about this. Feeling like a good mom would just be grateful and move on. Feeling like spending money on yourself is selfish when your baby needs things. I lived there for months. And I need you to know that the guilt is lying to you. Caring about your hair doesn't make you a bad mom. It makes you a human being who wants to feel like herself. Those aren't in conflict. Maybe you're thinking you should just wait it out. But waiting means 6 to 18 months of shedding. Then another 6 to 12 months of regrowth. That's up to two and a half years of feeling like this. Two and a half years of guilt every time you catch yourself caring. Two and a half years of pretending you're fine. Maybe you're thinking supplements will eventually kick in. A 2024 study measured biotin levels in women with this exact type of hair loss. No deficiency. Their levels matched women with no shedding at all. More nutrients can't fix a signaling problem. You're not deficient. You're dormant. And spending more money on the wrong solution will only feed the guilt cycle. Maybe you're thinking you'll wait until you're done breastfeeding and use minoxidil. But every month you wait is another month of dormant follicles and another month of feeling like this. And you shouldn't have to stop nourishing your baby to start taking care of yourself. That's a false choice. Maven is the only thing I found that eliminates that choice. Postpartum shedding. Breastfeeding safe. Follicle signaling not nutrition. No risk to your baby. No guilt. They have a 100 day money back guarantee. Which matters because I know what it feels like to spend money on yourself and have it not work and feel worse than before. If it doesn't help you email them and get your money back. No guilt about wasted money. No guilt about trying. That's enough time to see whether the drain changes. Whether your part fills in. Whether those baby hairs show up. You'll know. I got the 3 month bundle and so did Megan. That's the window where you see real change. About $43 a month. Half what Nutrafol costs for something that actually addresses the right problem. They're running their Seasonal Sale right now so it's the lowest price I've seen. One thing I'll say. When I went back to reorder last month the page said sold out. Had to wait two weeks for the next batch. If it's available right now I wouldn't wait. I put the link right below. I thought about not posting this. Because even now there's a voice in my head saying nobody wants to hear you complain about your hair. But I know that voice. And I know it's wrong. Because every mom I've talked to about this has the same voice. And every single one of them is suffering in silence because of it. So this is me saying it out loud. You're not shallow for caring. You're not ungrateful for struggling. You're not a bad mom for wanting to feel like yourself. Taking care of yourself is not taking away from your baby. It's showing up as a fuller version of yourself for your baby. You grew a whole human being. You kept that human alive with your body. You deserve to take care of the woman who did that. Without guilt.
Where the ad sends people
mavenlabs.store
What Helped With My Postpartum Hair Loss 👆
The Peptide Hair Serum is a powerful blend of bioactive compounds, including five peptides and natural botanical extracts, designed to provide superior cosmetic care for your hair. Peptides like sh-Polypeptide-1 and sh-Oligopeptide-10 help support the appearance of thicker, more voluminous hair, whi...
Shop now: mavenlabs.store(opens in a new tab)









