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Three New Colours. One Legendary Sock. Navy, Forest Green & Natural White — now available in our best-selling crew sock. To celebrate the launch, we're running our biggest offer yet — Buy 4, Get 4 Free. Think Merino — but warmer, softer, tougher. Now in three new colours to match every outfit, every season. Stock up now and save big while they last. Backed by our 99-Day Try-On Guarantee. You've got nothing to lose. Get up to 50% off with our Buy 4, Get 4 Free offer. "I bought these just to try something different — and now I don't want to wear anything else. They're incredibly soft (like, noticeably softer than any of my merino pairs), and somehow they stay warm without making my feet sweaty. I've been wearing them daily — whether I'm heading to work, walking the dog, or just lounging around — and they still look and feel great." — Mark G, Wanaka ✔️ Naturally moisture wicking ✔️ Temperature regulating ✔️ Maximum comfort all day long ✔️ Premium alpaca fibre ✔️ Proudly NZ owned 🇳🇿