Stellure Digital Facebook ad: “Consistent Top 1 from Top 2 in Shopee Category at 15.75x…”

About this ad

Meta Ad Library ID

820439677627123

Platforms

Facebook, Instagram, Audience Network and Messenger

Relaunches

0

How we count

Ad text

Consistent Top 1 from Top 2 in Shopee Category at 15.75x ROAS ​ Total Sales:1,720,949 Total Ad Spend:109,285.13 Marketing Efficiency Ratio: 15.75x ​ Just a background. The client has been doing great already ​ Initially, they were at Top 2 in the Shopee Category 🏅 ​ and then when it was turned over to us we saw lowest hanging fruits that can be improved ​ The following were the things that we did to help achieve Top 1 in our client’s category: 🤩 ​ 1️⃣ Optimized the Product listing and description on Shopee. 📈 ​ When we say optimized, meaning we added testimonials, ingredients, benefits, and more information. ​ This is important because this is where the conversion happens ​ And objections are answered in this step. ​ Thus, convincing the customers into buying the product was smoothen out. ​ To BUY 🤑 ​ 2️⃣ Focused on CPAS and the quality of ad content ​ CPAS (collaborator ads) was already installed in our account ​ and we alloted budget catered towards conversion 💰 ​ Meaning using this goal can target converting customers from the Shopee Data ​ We also utilized the retargeting for CPAS ​ Where in all those who visited the product listings and added to their carts are retargeted with ads 🛒 ​ Doing this step can help the buyers be reminded of their carts and eventually continue their purchase. ​ Aside from using CPAS, we also had variations in our ads. ​ We used UGC (user generated contents) from various influencers and build the authority with influencer marketing. ​ Aside from UGCs, we use benefit and educational focused contents in our campaigns 📚 ​ This is to educate our ideal customers with the product we’re selling ​ It helps with differentiating our unique selling proposition among the competitors. ​ The ad formats that we used are as follows: ​ - UGC - Social proof - Benefits - Educational - Us vs Other brands ​ 3️⃣ Strategizing Collaborations with the Brand Owners and team 👭👬👫🧑‍🤝‍🧑 ​ Aside from us running the ads… ​ We also collaborated with the brand owners and their team to improve overall ​ Because advertising is a part of the whole pie ​ We look back into the market research data, market trends, behaviour, and offers 📉 ​ to be able to strategize and come up with better marketing decisions 🤓 ​ and offer to the customers into helping them decide to buy from us ​ ​ These decisions would include the: ​ - Discounts - Sale period - Content - Product improvements - Product restocks (cause we get sold out) - Monthly sales target ​ Collaborating with them helped us know the brand direction and hit the monthly goals. 👏🏻 ​ Overall, it is the mix of improved advertising, conversion listing and brand owner collaborations that helped us achieve #1 in their category. 🏆 Need help getting more sales? Send us a message and we're here to help you. ​ #shopee #ecommerce #facebookads #metaads

Where the ad sends people

Consistent Top 1 from Top 2 in Shopee Category at 15.75x ROAS