CGTN ad creative
CGTN
CGTN

Active· since Mar 17, 2026

183
days running
0
relaunches
59
EU reach

Ad copy

The Ji (笄), a simple hairpin used by ancient Chinese people for tying up hair and securing caps, was an everyday necessity. As early as the Shang Dynasty, the Ji had already taken on certain ritual significance. By the Zhou Dynasty, it gave rise to an important ceremony symbolizing a girl's transition to womanhood – the Ji Li (笄礼, hairpin ceremony). On the day of the ceremony, parents would invite a virtuous and respected elder woman to comb their daughter's hair into a mature bun and solemnly insert a Ji. From that moment onward, the Ji hairpin became a symbol marking a girl's transition into adulthood. #ChinaCrafted #CGTNArtSeries Click the link to explore: https://news.cgtn.com/event/2026/chinacrafted/index.html#/Sacred-Shang

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CGTN Ad — Running 183 Days | Crush Ad Library