eazystudio_aueazystudio_au Facebook ad: “Client. Top Impression Bakery”
Ran for 13 days, from April 24 to May 7, 2026, the last day Crush saw it.
Run by eazystudio_au on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 825970073365868
- Platforms
- Relaunches
- 4
Ad text
Client. Top Impression Bakery Project. Top Impression x Min Pin Collaboration Date. November 2025 CAMPAIGN CONCEPT | CO-BRANDING | CREATIVE EXECUTION Top Impression Bakery partnered with artist Min Pin for a limited-edition collaboration centred around two signature products: MOMO Matcha Ice Cream and Macadamia Shortbread Cookies. EAZY led the full creative direction and campaign rollout for the collaboration. The project began with the development of a co-branded visual identity and limited-edition packaging design. We translated Min Pin’s artistic language into adaptable brand assets while maintaining alignment with Top Impression’s refined bakery aesthetic. From key visual development to in-store applications and takeaway packaging, the collaboration was positioned as both collectible and culturally relevant. Beyond design, we structured the campaign narrative across social platforms, creating platform-specific content strategies for Rednote (Xiaohongshu) and Instagram. The storytelling emphasised artistry, craftsmanship, and limited-edition appeal, encouraging both product desire and shareability. Influencer partnerships were activated to amplify reach within lifestyle, art, and foodie communities. Through coordinated owned and earned media execution, the campaign strengthened brand cultural positioning while driving product awareness and store traffic during the collaboration period.
