Ad copy

Each one of those beads is carrying something. Inside every Kind Laundry scent booster bead is a microcapsule — a plant-derived fragrance molecule surrounded by a protective shell that bonds to fabric during the wash cycle. The shell stays intact through the wash, through the rinse, through the dryer, and into your closet. Then, when you move — the friction, the warmth — the capsule opens and releases the scent. Ocean Breeze, fresh and clean, triggered by the simple act of living in your clothes. That's MICROCAPSULE TECHNOLOGY™. And it's why this isn't a surface spray that fades before noon. It's fragrance that's actually embedded in the fabric, releasing for up to 12 weeks of washes. Plant-powered. No synthetic fillers. Add it to any cycle, and let the beads do the rest.