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Two weeks in the closet. Still freshly washed. That's not a fluke — that's plant-powered Microcapsule Technology at work. Ocean Breeze In-Wash Scent Booster bonds fragrance to your fabric during the wash. Not in the detergent drawer, not as a spray afterward — inside the fibers themselves. Plant-derived microcapsules stay sealed until the fabric moves, then release: citrus and green apple bright up top, clean white florals through the wash, soft peach and driftwood in the dry-down. The result is freshness that's there when you pull the sweater from the drawer. When you shake it out. When you put it on and move through your day. Up to 12 weeks of long-lasting freshness, triggered by movement — not by how recently you washed it. One pour per wash. Powered by plants. The question isn't why it still smells freshly washed. The question is why you'd want it any other way.