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Every portfolio looks the same right now. And because of that, creative directors can’t tell who they should actually be hiring. That’s what came up in a conversation at the house this week. A creative director had been looking at work from designers they wanted to bring in, and the thing that struck them wasn’t the quality of the work. It was how impossible it had become to see the person behind it. Every portfolio identical. Same vibe. Same presentation. Same everything. And because of that sameness, the decision of who to hire became harder, not easier. The work wasn’t the problem. The invisibility was. #shotofthegoodstuff #framerpartner @framer