Ad copy

Town Writers Developments has officially acquired Keep Moving, the fast growing sports and wellness brand founded by athlete and entrepreneur Bassem Youssef. With a total investment of EGP 60 million, the acquisition reflects Town Writers’ vision of going beyond real-estate and creating full-fledged experiences for their clients. Town Writers Developments’ Founder and CEO Omar El Seadawy, alongside Co-Founder Rouh Allah Ahmed, are also bringing the lifestyle-focused development strategy to life through this aquisition. In turn, it also shifts Keep Moving’s strategy, transferring it from a sports brand to a community-based sports movement.