Sarah Mitchell - SEL Educator & Parent Coach Facebook ad: “Why do you say sorry… but it keeps happening?”

About this ad

Meta Ad Library ID

869592906089030

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

EU reach

25

Niche

Parenting & Kids

How we count

Ad text

I need to tell you this because I almost didn’t recover from it. 🤯 I’m not some calm, perfectly regulated mom from Instagram. I’m the mom who got called into school for a “quick conversation” and immediately thought, What happened this time? But the teacher was smiling. “Oh no, she’s not in trouble. I just wanted to show you something sweet.” She opened a video from free play. My daughter was in the pretend kitchen, playing “mom.” The teacher thought it was adorable. I watched my child: Pick up a baby doll. Bounce it twice. Then snap: “Stop crying. I can’t deal with this right now!” She tossed the doll aside and walked off saying, “I need a BREAK.” The teacher laughed gently. “She’s really getting into character.” I nodded. But inside, my stomach dropped. Because that wasn’t imagination. That was my Tuesday night. 💔 I replayed that video over and over after she went to bed. My five-year-old had memorized: • My frustrated voice • My eye roll • The way I exhale when I’m overwhelmed • The exact tone I use when I’ve hit my limit She wasn’t pretending. She was reenacting me. And other kids were watching. Learning. Absorbing. I wasn’t just modeling behavior for my daughter. I was accidentally teaching an entire classroom that “this is what moms do when they’re stressed.” I felt sick. Because I tell her to “use kind words” while I raise mine. I say “take deep breaths” while I slam drawers. I talk about patience while visibly losing it. I wasn’t teaching emotional regulation. I was modeling emotional explosion. And that realization wrecked me. So I tried to fix myself. I followed every gentle parenting account I could find. By Wednesday? Still yelling. Downloaded meditation apps. Forgot about them by day three. Read parenting books. Understood the psychology beautifully. Still snapped during homework. Tried “mom time-outs.” Mostly just simmered in the bathroom until I came back irritated. Asked my partner to jump in more. But most days, it was still me and the chaos. Nothing changed. And now I had proof. That was the moment something shifted. Not shame. Not guilt. Resolve. I realized I didn’t need more theory. I needed something I could use in the exact moment my nervous system was short-circuiting. So I went back to the research. Here’s what’s true: Kids don’t become what we tell them to be. They become what they repeatedly see. If I react to stress with yelling, she learns stress = yelling. If I shut down when overwhelmed, she learns overwhelm = shutdown. But if I reach for a tool instead? She learns feelings can be handled. That they don’t have to control you. That was the missing piece. So I found tools that worked in real life: • Simple sensory resets that calm the body fast • Clear scripts so I wasn’t scrambling for words • Quick practices that take under 2 minutes • Things we could do together — not lectures, not punishments Then one night it happened. Homework frustration rising. I felt it — that tight chest, that edge in my voice. The old pattern loading. Instead of snapping, I grabbed a card. “Let’s do dragon breaths before we try again.” We did three exaggerated breaths. Made it silly. Reset. She looked back at the page. “Okay. I’ll try.” No yelling. No slammed pencil. No reenactment material for preschool. Last week her teacher sent another video. My daughter was playing “mom” again. This time? She was showing her pretend kids how to breathe when they’re frustrated. Coaching them. Calm. Confident. I cried watching it. Because she wasn’t copying my worst moments anymore. She was building better ones. That’s why I created the Big Emotions Deck. Not to make you perfect. Not to turn you into a saint. But to give you something to reach for instead of yelling. Something that works when you’re both already overwhelmed. Not a lecture. Not another book. Just a practical reset for real-life chaos. ✅ 27,000+ families supported ✅ 95% report fewer meltdowns ✅ Designed with therapists and emotional learning experts ✅ Used in 73+ countries If you’ve ever wondered what your child is absorbing from your hardest moments… This is how you change the story. 👇

Where the ad sends people

https://raisecalm.com/big-emotions-deck

“Why do you say sorry… but it keeps happening?”

She asked why my “sorry” never stopped the yelling. That one question broke me. I found these cards soon after. Now when emotions rise, we know what to do instead.