Simon John Phillips Facebook ad: “Watch the full episode”

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870119696154887

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Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads

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A Dutch Google guy who started charging $5 for audits on Fiverr is now saving brands $200K a year in wasted ad spend. How did that happen? Vincent Beima spent his first week in the industry managing budgets of $100K to $1M a month at a top-3 European agency. He went solo in 2015. Built an agency. Burned out so badly he couldn't drive for more than 20 minutes. Exited his business, walked away from his salary and equity, and started completely from scratch. He runs Google Ads through a P&L lens. He audited 2,500 accounts to get there. A decade of watching brands bleed money between platforms, trust numbers the algorithm fabricated, and scale channels out of sequence, taught him exactly where the waste hides. This episode is about the Google decisions that actually move the needle on profit, and why the brands getting it right are the ones asking different questions in the first place. I wanted to know: - Why does in-platform ROAS lie, and what should you look at instead? - What is media mix modeling, and which brands actually need it? - How did the Dutch cultural mindset of staying small nearly cost Vincent his business? - What happened in the burnout that put him flat for three weeks and gave him panic attacks for the first time in his life? - Where does AI genuinely help in a Google account, and where does handing it control cost you? Vincent's not selling a system or a course. He'll tell you straight when your margins mean traffic can't fix your problem. That kind of honesty is rare from someone who's seen 2,500 accounts up close. For anyone spending on Google and wondering where it's all going.

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youtube.com

👉 Watch the full episode

Simon sits down with Vincent Beima, Google Ads strategist and found...