Sarah Brown Facebook ad: “Read If You Suffer From Hidradenitis Suppurativa (HS)”

Ran for 2 days, from February 8 to February 10, 2026, the last day Crush saw it.
Run by Sarah Brown on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 877410655056822
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 1
Ad text
Do You Check The Back Of Your Chair Every Time You Stand Up? I do. Every meeting. Every lunch break. Every time I stand up from my desk at work. Quick glance down. Check for wetness. Check for stains. Then I'd casually run my hand across the seat - like I was just adjusting something - feeling for damp spots before anyone else saw them. I've done this for three years. The worst part? Most of the time, there's nothing there. But the fear of that "one time" kept me checking. Kept me wearing only black pants. Kept me carrying a cardigan to tie around my waist "just in case." If you check the back of your chair every time you stand up, you know exactly what I'm talking about. The constant, low-grade terror that today will be the day someone notices. The day your HS lesion ruptures in a meeting and you feel the warm wetness spread and you have to sit there pretending everything is fine while you're dying inside. I tried everything to stop it. Not just the leakage. The smell. That metallic, sour smell that makes you feel like everyone within three feet knows exactly what's wrong with you. I started with what the dermatologist recommended: Hibiclens. $14 for the 16oz bottle. Chlorhexidine gluconate 4%. Medical-grade antibacterial. I used it twice a day. Morning shower, evening shower. Scrubbed my armpits, groin, under my breasts. Anywhere the lesions formed. The instructions said it kills 99% of bacteria. But the smell came back within four hours. So I switched to Dial Gold. The bar soap in the gold wrapper that everyone swears by. $6 for a three-pack. Used it three times a day. Morning. Lunch break - I'd literally go home to shower. Before bed. My skin was dry. Cracked. Bleeding in places from over-washing. The smell still came back. I tried clinical-strength Secret. The kind they keep behind the pharmacy counter because it's prescription-grade. $18 for a single stick. Applied it twice daily. Let it dry completely before getting dressed, like the instructions said. Still smelled by noon. I bought tea tree oil. $12 for a tiny bottle. Diluted it in coconut oil like the TikTok HS hacks said to do. Applied it to active lesions twice daily. It burned. Made my skin red and angry. Did nothing for the smell. I tried zinc oxide cream. Boric acid vaginal foam (yes, I was that desperate). Colloidal silver spray. I layered gauze pads in my armpits. Menstrual pads in my groin. Changed them three times a day. I wore exclusively black clothing. Black pants, black shirts, black underwear. Nothing light-colored that could show stains. I carried a full change of clothes in my car. Spare shirt, spare pants, spare underwear, deodorant, body wipes, emergency gauze. Just in case. I showered three times a day. Sometimes four. Morning before work. Lunch break if I could. Immediately when I got home. Before bed. Each shower: Hibiclens scrub, Dial Gold soap, rinse, dry completely, apply tea tree oil, layer gauze, dress in clean black clothes. The bathroom looked like a hospital supply closet. Six months. Over $200 spent on products. And every single day, I still checked the back of my chair when I stood up. Because nothing worked. The lesions still leaked. The smell still came back. The terror never left. I felt gross. Disgusting. Dirty. No matter how many times I showered, I never felt clean. After the third time I had to leave a work meeting early because I felt wetness and panicked, I stopped reading beauty blogs and started reading actual medical research. I needed to understand why nothing worked. Why every product - Hibiclens, Dial, Secret, tea tree oil, zinc - all failed the same way. Why I could scrub my skin raw and the smell would be back within hours. That's when I found a study on HS lesion microbiology that explained everything. The odor in Hidradenitis Suppurativa doesn't come from surface bacteria. It comes from anaerobic bacteria breeding inside the sinus tracts - the tunnels that form under your skin. Anaerobic means "without oxygen." These bacteria thrive in low-oxygen environments deep in tissue. They colonize the sinus tracts. Break down tissue. Produce volatile sulfur compounds and organic acids. That's the smell. The metallic, rotting, sour smell that doesn't wash away. Because it's not on your skin. It's inside the tracts. 2-3 millimeters deep. And the leakage? That's not sweat. That's exudate - inflammatory fluid produced by your body in response to the infection and inflammation in the tracts. The more inflammation, the more fluid. The more fluid, the more the bacteria have to feed on. The more bacteria, the worse the smell. It's a cycle. And it's happening internally. When I read that, everything clicked. Hibiclens kills 99% of bacteria - on the surface. But the bacteria causing my odor weren't on the surface. They were inside the tracts where chlorhexidine can't penetrate. Dial Gold soap? Same thing. It's an antibacterial soap. Works great on skin. Can't reach bacteria 3mm deep in tunnels. Tea tree oil has antimicrobial properties - topically. It sits on the skin surface. Doesn't penetrate sinus tracts. Clinical deodorants work by blocking sweat glands. But HS drainage isn't sweat. It's inflammatory exudate from inside the lesions. You can't deodorize inflammatory fluid coming from internal tunnels. Even the gauze pads - they absorb the leakage after it comes out. They don't stop the inflammation producing the fluid in the first place. Every single product I tried was treating the surface. Killing bacteria I could reach with soap and water. Absorbing fluid after it leaked out. Masking smells that originated from inside my body. None of them addressed the internal problem: the anaerobic bacteria in the tracts and the systemic inflammation producing the fluid those bacteria feed on. That's why I could shower four times a day and still smell. That's why I could scrub until my skin bled and the leakage would come back. I wasn't doing anything wrong. The entire category of solutions was treating the wrong location. They were all external fixes for an internal problem. You can't wash away bacteria that live in closed oxygen-free tunnels under your skin. You can't deodorize a smell that's being produced inside your body. And you can't stop leakage by absorbing it externally when the inflammation producing it is systemic. That's when I realized I needed to stop trying to clean the surface and start addressing the inflammation internally. I started researching systemic inflammation in HS. Turns out, the fluid production in sinus tracts is driven by specific inflammatory cytokines: TNF-alpha and IL-1 beta. These are the same cytokines that biologics like Humira target. That's why Humira works for some people - it blocks TNF-alpha systemically, reducing the inflammation that creates the fluid. But Humira costs $6,000+ per month. Has black-box warnings for cancer and serious infections. I needed my dermatologist to approve it. Needed insurance authorization. Needed to be "severe enough." And honestly? I was terrified of the side effects. So I kept researching. And that's when I found studies on curcumin - the active compound in turmeric. Curcumin is a natural TNF-alpha inhibitor. Multiple peer-reviewed studies show it downregulates the same inflammatory pathways that biologics target. One study showed curcumin reduced TNF-alpha levels by 43% in patients with inflammatory conditions. Another showed it inhibited IL-1 beta signaling - the other major cytokine driving HS inflammation. Same mechanism as the biologics. But natural. No injections. No black-box warnings. The problem? Most turmeric supplements don't work. I learned this the hard way. I tried generic turmeric capsules from Whole Foods. $15 for 60 capsules. Took them for three weeks. Noticed zero change. That's when I learned about bioavailability. Curcumin is poorly absorbed by the body. Most of it passes through your digestive system without getting into your bloodstream. That's why turmeric in cooking doesn't do much therapeutically. You're not absorbing enough to create anti-inflammatory effects. But there's a compound that changes everything: piperine. Black pepper extract. Piperine increases curcumin absorption by 2,000%. Not 20%. Two thousand percent. Studies show that curcumin with piperine (branded as BioPerine) achieves therapeutic blood levels. Without piperine, curcumin levels stay negligible. That's why the Whole Foods turmeric didn't work. No piperine. Poor absorption. Never reached therapeutic levels. I needed high-potency curcuminoids (95% standardized extract) plus BioPerine. That's when I found Calmera Labs Platinum Turmeric. It wasn't just turmeric powder. It was a comprehensive anti-inflammatory blend: Turmeric 95% Curcuminoids (the standardized high-potency extract) BioPerine (black pepper extract for 2000% better absorption) Boswellia extract (another TNF-alpha inhibitor) Ginger root extract (anti-inflammatory) MSM, quercetin (additional inflammatory support) This wasn't a cooking spice in a capsule. This was a therapeutic-dose systemic anti-inflammatory designed to target the exact pathways driving HS inflammation. I'll be honest - I was skeptical. I'd tried antibacterial soaps. Clinical deodorants. Tea tree oil. Showered until my skin was damaged. Why would capsules work when topicals didn't? But then I remembered: topicals can't reach the internal source. If the problem is systemic inflammation producing fluid in internal tracts, then the solution needs to be systemic too. Address the inflammation internally. Reduce the cytokines driving fluid production. Decrease the environment the bacteria feed on. Dry up the source from the inside out. I ordered a bottle. Day 1: Started taking it. Two capsules in the morning with breakfast. Day 2: Nothing noticeable. Day 3: Nothing. Day 4: I changed the gauze pads in my armpits that evening and noticed something strange. They were less wet. Not dry. But less saturated than usual. I thought maybe I was imagining it. Day 5: Checked the pads again. Definitely less drainage. Day 7: The metallic smell was... fainter. Not gone. But I could tell the difference. Normally by midday, the smell was strong enough that I could detect it on myself. That day, I didn't notice it until late afternoon. Week 2: The active lesions that had been constantly weeping started to close up. The redness around them decreased. They looked less angry. Less inflamed. And the drainage - the clear/yellowish fluid that had been constant for months - reduced by maybe 60%. Week 3: I did something I hadn't done in two years. I wore a gray shirt to work. Not black. Gray. I was still terrified. Still checked the back of my chair when I stood up. But I made it through the entire day without a stain. Without panic. Week 4: The smell was barely detectable unless a lesion was actively draining. And even then, it was a fraction of what it had been. The "baseline smell" - the one that was always there, even after showering - was gone. Month 2: I had bloodwork done for my routine HS check-in. My inflammatory markers - hs-CRP (high-sensitivity C-reactive protein) - had dropped from 8.2 mg/L to 3.1 mg/L. Normal range is under 3.0. I was nearly there. My dermatologist asked what I'd changed. I told her about the turmeric. She said, "Keep doing it." Month 3: I stopped wearing black exclusively. Wore a white blouse to a wedding. Made it through the entire event - ceremony, reception, dancing - without checking myself compulsively. No leakage. No smell. No terror. The lesions I did have were smaller. Closed faster. Produced minimal drainage. And the new flares? They were less frequent. When they did appear, they were less severe. The constant inflammatory "fire" that had been raging inside my body for years had finally calmed down. I wasn't producing the fluid that fed the bacteria. The bacteria weren't producing the smell. The internal drying up was real. Month 6: I went on a date. First date in three years. I wore a sleeveless dress. Let him hold my hand. Didn't panic about whether he could smell me. Halfway through dinner, I realized I hadn't thought about my HS once. Not once. That's when I knew it worked. Not because the lesions were 100% gone - I still got occasional flares. But because my life wasn't controlled by the terror anymore. I wasn't checking chairs. I wasn't showering three times a day. I wasn't wearing only black. I felt clean. Not "scrubbed externally" clean. Clean from the inside out. Like my body had finally stopped betraying me. Look, I spent $200+ on antibacterial soaps, deodorants, and topicals that didn't work. And I can tell you what I wish someone had told me $200 and six months ago: The problem isn't that you're not clean enough. The problem isn't that you haven't found the right antibacterial soap. The problem is that external solutions can't reach the internal source. The odor comes from anaerobic bacteria in sinus tracts. The leakage comes from inflammatory fluid produced by TNF-alpha and IL-1 beta signaling. No amount of Hibiclens can reach bacteria 3mm deep in tunnels. No amount of showering can stop systemic inflammation from producing fluid. Once I understood that, the solution became obvious: address the inflammation internally. That's what Calmera Labs does. Systemic TNF-alpha and IL-1 beta inhibition through therapeutic-dose curcuminoids with BioPerine for absorption. It targets the same inflammatory pathways that biologics target - but naturally, without injections or $6,000 price tags or black-box warnings. And it worked. Day 4, I noticed less drainage. Week 2, lesions started closing. Month 2, inflammatory markers dropped. Month 6, I wore a sleeveless dress on a date and didn't think about my HS once. I spent six months scrubbing my skin raw trying to fix a problem that couldn't be fixed externally. Six months of checking chairs, wearing black, showering three times daily, carrying emergency clothes. Six months I can't get back. You know the problem now. You know why topicals fail. You know there's a different approach - one that addresses the internal inflammation driving the symptoms. The choice is yours.
Where the ad sends people
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Read If You Suffer From Hidradenitis Suppurativa (HS) ☝️
Our Platinum Turmeric blend contains various forms of turmeric, glucosamine, Boswellia extract(frankincense), piperine, and several other highly beneficial natural extracts to keep you at your best. Natural extracts have been used for centuries in Ayurvedic medicine. We harness and advance these nat...
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