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At a time when India’s financial services landscape was rapidly evolving, Aditya Birla Group saw an opportunity to build for the future. In 1999, the Group entered the finance sector through a joint venture with Canada-based Sun Life. What began as a strategic partnership has since grown into Aditya Birla Sun Life, a trusted name across insurance, asset management and financial planning. @abclifein @abslmutualfund @abcpension [ Aditya Birla Group, A Force For Good, Aditya Birla Sun Life ]