Linda Hartwell ad creative
Linda Hartwell
Linda Hartwell

ActiveΒ· since Jun 2, 2026

59
days running
0
relaunches

Ad copy

Reusable pads for incontinence??? this is BS. That's exactly what I thought every single time their ad came up in my feed. I'm 56. I've been wearing disposable incontinence pads since my second pregnancy. And for the last three months Facebook has been shoving ads in my feed for a brand called Ultradries. They sell organic leakproof underwear. Claiming it can replace pads for good. I dismissed it every single time. Because how on earth is one pair of underwear going to handle real bladder leaks? I've worn 3 to 4 disposable pads a day for over twenty years. I know what real incontinence is. And I know that period underwear soaks through in an hour if you push it. So organic leakproof underwear for INCONTINENCE? That sounded like a scam wrapped in a marketing budget. Then last Tuesday I was scrolling Reddit at midnight because I couldn't sleep. And I landed on a thread where a woman had posted a video review of the brand. Not a 30-second clip. A 9-minute, no-makeup, no-script review where she walked through what she'd actually been using for the last four months. And that's when I understood I'd been completely wrong about what they sell. Because it isn't just underwear. The actual hero product is the reusable organic pads. The underwear is the second piece of the set. The pads are organic bamboo. No adhesive that ever touches your skin. No plastic backing. No PFAS. They snap directly into the underwear with little fabric buttons. Each pad on its own absorbs the equivalent of 3 to 4 disposable pads. And here's the part that finally made it click for me. If you have heavy leaks, you can snap 2 or 3 pads in at once. Exactly like what our mothers used to do at home with folded cloth. Except in a modern, properly engineered version that fits like normal underwear and washes in a machine. I went back to the Ultradries website that night and finally noticed the pads. They were RIGHT there on the homepage. I'd just been so locked into "leakproof underwear sounds like a gimmick" that my eyes had skipped clean over the actual hero product the whole time. I should have looked harder three months ago. Because at that exact moment I was sitting on my bathroom floor having just finished a 7-day course of antibiotics for my third UTI in six months. Six months. Three UTIs. My doctor had told me at the second one that the disposable pads were almost certainly contributing. The synthetic top layer traps moisture and heat against the most sensitive skin on your body. All day long. For years. She didn't say "stop using them." She said "we might need to rethink your management." Same difference. And on top of the UTIs, the skin between my legs had been red and burning for so long I'd just accepted it as my baseline. I tried every disposable brand on the shelf. Switched to "sensitive skin" lines. Switched to "natural" ones. Switched to the most expensive ones. Same red. Same burn. Same itch. I ordered the complete set that night before I could talk myself out of it. When the box arrived, I opened it on the kitchen counter expecting disappointment. The underwear was the first thing that surprised me. It actually looked stylish. High-waist, smooth, organic cotton on the inside, soft. Nothing like the medical-looking nappy-style protective underwear I'd seen in pharmacies. I could have pulled these out of a regular underwear drawer. The pads were the second surprise. Soft, thin, organic bamboo, with little snap buttons sewn into the corners. The wet bag for the used ones looked exactly like a makeup pouch. Two compartments inside. One waterproof for the used pad, one dry for a fresh one. The mesh laundry bags were in the box too. The whole system, all in one box. No subscription. No app. No fuss. The next morning I snapped a fresh pad into a pair of the underwear and put it on like normal underwear. I went about my day. Around 11am I sneezed hard and felt the leak. And then I felt nothing. No wetness against my skin. No that horrible warm-then-cold sensation I'd been living with for two decades. I went to the bathroom and checked with my hand because I genuinely didn't believe it. The pad had caught all of it. The underwear underneath was completely dry. I sat on the edge of the bath and cried. Not because the underwear worked. Because my skin wasn't burning for the first time in I don't know how many years. Here's what my day looks like now. Morning: snap a fresh pad into a pair of the underwear, put it on like normal underwear, go about my day. If I have a leak, the pad catches almost all of it before the underwear is even involved. Bathroom break: unsnap the used pad, drop it straight into the wet bag in my handbag, snap a fresh pad in, carry on. The whole thing takes about 30 seconds. End of day: everything goes straight into the mesh bag, into the washing machine on a normal cycle, hang to dry. No hand-washing. No scrubbing. No bleach. Easier than my weekly trip to the chemist used to be. The confidence is the part I wasn't prepared for. I wore a fitted dress last weekend for the first time in over four years. To my niece's engagement dinner. I stayed late. I had two glasses of wine. I laughed at my brother's terrible toast. And I didn't even brace for a leak. Nobody at the table had any idea I had a wet bag in my purse. Because it looks like a makeup pouch and that's exactly what anyone glancing at it sees. And here's the strangest thing I've noticed. My urgency has actually gone down since I switched. I think the disposables were mentally triggering me. Every time I felt the bulk of one between my legs my brain went straight into "you're going to leak, find a bathroom, find a bathroom." It was like wearing a tiny anxiety button all day long. The Ultradries underwear doesn't feel like that. It feels like underwear. So my brain has stopped sending me to the bathroom every 40 minutes "just in case." I'm not saying it cured anything. I still have stress incontinence. But the constant background panic of "where's the nearest toilet" has gone almost completely quiet. The money part has shocked me too. I was spending around $48 a month on disposable pads. Plus another $30 every couple of months on creams for the skin damage. Plus the antibiotics for the UTIs which weren't free even with my plan. Plus all the wasted spend on "sensitive skin" pads that weren't actually sensitive on anything. I haven't had a single UTI since I switched. I haven't bought a single tube of cream. I haven't set foot in the incontinence aisle in three months. The starter set paid for itself in the first month. Everything since then has been money I'm just keeping. I almost didn't write this post. I'm 56 and incontinence is the one thing women my age still don't talk about, even with our closest friends. But if there's one woman reading this who's been wearing disposable pads for years and quietly accepting the rashes and the UTIs and the shrinking world. Please. Stop. Just look at the set. If the link still works when you click it, they're in stock. They've sold out twice already this year. These don't cure incontinence. But for me they've done something that almost feels more important. I forgot I have it. EDIT: My DMs are full of women asking me where to get them, so here's the link: https://shop.ultradries.com/reasons-why-v3-us

Finally, Organic Underwear that actually works for incontinence

I wish I found these sooner

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