CGTN ad creative
CGTN
CGTN

Inactive· since Feb 8, 2026

31
days it ran
0
relaunches
67
EU reach

Ad copy

The black down jacket has long been jokingly dubbed Beijing's "city suit." As biting cold sweeps across north China, the most practical – and frankly unavoidable – wardrobe choice for many is a puffy but ultra-warm down jacket. That might explain why a recent event called the "Beijing Black Down Jacket Beauty Pageant" has gone viral on Chinese social media, winning over young commuters with both humor and relatability. Launched by Xiaohongshu blogger @Meibanweidefanxiaoshu, the event drew dozens of participants, each showcasing their black down jacket in their own way – highlighting style, warmth and everyday practicality. A live audience then voted for their favorites. The winner may surprise you: an 8-month-old greyhound rocking a cute checkered jacket. Second place went to a girl wearing a black down jacket with nine pockets, priced at a highly cost-effective 169 yuan (about $24.36). So… have you got one black down jacket in your closet? (Photos courtesy of @sousou_peng)

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CGTN Ad — Ran 31 Days | Crush Ad Library