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Goodman Commercial Facebook ad: “Beau Jarvis, CEO of Wesgroup Properties: A Real Estate…”

Goodman Commercial Facebook ad: Beau Jarvis, CEO of Wesgroup Properties: A Real Estate…

Ran for 32 days, from March 5 to April 6, 2026, the last day Crush saw it.

Run by Goodman Commercial on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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Meta Ad Library ID
904061775558722
Platforms
Facebook and Instagram
Relaunches
1

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Ad text

🎙️ Beau Jarvis, CEO of Wesgroup Properties: A Real Estate Rockstar Beau Jarvis is a passionate advocate for the development industry—an essential voice at a critical time. You (and every voter you know!) need to hear what he has to say. The most blistering part of our conversation focused on Canada’s national housing crisis: who’s to blame, who can help, and—most importantly—how crucial it is for governments to stop making the problem worse. First, though, know this: Beau is a true pro. Wesgroup is one of Western Canada’s largest privately held, vertically integrated real estate companies (celebrating 70 years, with no outside capital partners, ~$2B under construction, and thousands of units in the pipeline). On his path to the top job, Beau has been hands-on in every aspect of development: project feasibility, site acquisition, underwriting, due diligence, construction management, planning and design, entitlements and approvals, customer care, interior design, sales, and marketing. These days, however, he spends far too much time educating policymakers on the dire consequences of their interventions. For three decades, the development industry has been the principal source of all new housing in our cities—while fully bearing the cost of growth. Yet municipal, provincial, and federal governments have conspired to create a brutal supply and cost-of-delivery crisis, piling on building code burdens, unchecked spending, double taxation, and regulatory delays that rank Canada near dead-last in the OECD—all while misrepresenting or misreading key statistics (most recently, the fiction of “robust” housing starts). Seven years ago, Beau notes, Wesgroup was achieving a 17% return selling condos at $587/sq ft. After the explosion in fees and levies, plus multi-pronged assaults on international investment, $1,150+/sq ft is barely enough to break even. (Is that surprising when Metro Vancouver’s fees rose ~1,943% in a single decade?) Beau calls out spend-happy municipalities “drunk on DCCs” and stresses the need to attract capital by celebrating risk-taking instead of tall-poppy syndrome. He pleads for coordinated infrastructure audits, permit reform, stable immigration, and the repeal of punitive taxes. On the bright side, he believes the market’s most mature and capable operators will survive this downturn—but he views the current bloodletting as wasteful and entirely avoidable. Our deep, candid chat also covers Beau’s remarkable journey: growing up in tiny 1970s Whistler (ski racing and family entrepreneurship at the original Keg on Alta Lake and Rainbow Ski Village), working as a broker in ugly markets, earning a “PhD in development” at Onni during the mid-2000s boom, and stepping into Wesgroup in 2014 to drive change and scale operations. It’s trench-level insight on why housing “doesn’t just happen,” why developers aren’t the villains, and what real policy shifts could restore confidence and get us building again. Raw, real, and right on time—grab your headphones. Listen here 👇

goodmanreport.com

Beau Jarvis, CEO of Wesgroup Properties: A Real Estate Rockstar - Goodman Commercial Inc.

Beau Jarvis is a passionate advocate for the development industry—an essential voice at a critical time. You (and every voter you know!) need to hear what he has to say.

Learn more: goodmanreport.com(opens in a new tab)

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