The Ready State ad creative
The Ready State
The Ready State

Active· since Jul 10, 2026

42
days running
0
relaunches

Ad copy

We keep saying kids are addicted to screens. 📲⁠ ⁠ But when you actually ask them what they want, it’s not more screen time.⁠ ⁠ As we move more into the spring season, I keep thinking back to this article I read in @theatlantic highlighting a survey of 8–12 year olds that found that given the choice, they’d pick unstructured, unsupervised play with friends. ⁠ ⁠ 🚲 Bikes. Sidewalks. Backyard chaos. Not another app.⁠ ⁠ Here’s the uncomfortable part: when we reduce their freedom to roam, something fills the gap. ⁠ ⁠ Screens are convenient. They don’t require risk or figuring much out.⁠ ⁠ Protection matters. I’m not arguing for zero boundaries. ⁠ ⁠ But childhood development runs on movement, autonomy, friction, and problem-solving in the real world.⁠ ⁠ If we want durable adults, we need to create space for kids to practice being humans. Warm hose water and scraped knees included.⁠ ⁠ Comment AMBUSH if you want the articles and ideas shaping how I think about this delivered to your inbox every Friday AM (no spam!). 📬⁠

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The Ready State Ad — Running 42 Days | Crush Ad Library