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Catherine's programme has had a waiting list for three years. When she finally partnered with a wellness app to release her sessions publicly, the waiting list opened at 9am. It was full by 9:47am. The app's servers crashed shortly after. The team had to rebuild overnight to handle the volume — an 8,000% increase over what they had planned. People coming out of the sessions are describing a feeling most of them have never experienced before: not wanting to overeat. Not from willpower. Not from restriction. Just — not wanting to. "It feels like someone turned the noise down," said one user who lost 11kg in 8 weeks. The free trial is open again. It won't be for long.