Dog lovers magazine Facebook ad: “The tick runs. The blood stays clean.”

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Meta Ad Library ID

913626114589083

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Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

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EVERY EVENING AT 8:30 AFTER TEA I TAKE MY ZEUS OUT. IT'S ALWAYS THE SAME FIVE OF US DOWN THE PARK. ONE EVENING SUE TOLD US SOMETHING SHE'D READ ON Facebook. THAT NIGHT I COULDN'T SLEEP. I STARTED SEARCHING. AND WHAT I FOUND MADE MY BLOOD RUN COLD. "To everyone putting Seresto collars, Advantix spot-ons, or NexGard and Bravecto tablets on their dog thinking they're doing the right thing… I was just like you. For six years. Until one evening down the park they opened my eyes." My name's Janet. I'm forty-seven. I've got a six-year-old Labrador called Zeus. My big daft lump. Every evening after tea, 8:30, same routine. Lead on, Zeus going mental by the door, and off down the park. It's always the same five of us. Me with Zeus. Sue with her Biscuit, a scruffy little crossbreed who's completely bonkers. Dave with his German Shepherd. Karen with her Beagle who pulls like a steam train. And Linda with her Shih Tzu who wants carrying the whole time. The dogs play, we chat. About everything. Kibble, vets, ticks, fleas. The 8:30 park crew is better than any WhatsApp group. Nothing gets held back. Zeus had been on Seresto since he was a pup. Six years. Dave used NexGard. Karen used Advantix. Linda used Bravecto. None of us ever questioned it. The vet tells you, you buy it, you put it on, and you think you're doing the right thing. Sue? Nothing. She said she wasn't putting "that chemical rubbish" on her dog. We used to wind her up something rotten. "Sue, d'you want Biscuit catching Lyme disease up on the moors?" She'd look at us and say, "You lot put that poison on your dogs and you don't even ask a single question." We'd leave it. Each to their own. Then one evening something happened that changed my life. Sue turned up and said: "Right, I read something on Facebook today that's made me absolutely furious." You know those Facebook groups — "Dog Lovers UK," "Dog Owners Advice"? I was in a few of them. Sue was too. We all are when you've got a dog. People asking for advice, posting photos of their dog with a little heart emoji, asking "what do you lot use for ticks?" Normal stuff. That afternoon Sue had been scrolling and found a woman's story. Emma. From Manchester. She had a Labrador called Bella. "This Emma had the Seresto on Bella since she was a pup. Just like you, Janet, with Zeus. Bella was fine. Always. Then her liver started going. Seizures. Levels through the roof. She was scratching her neck so hard she'd rubbed the fur clean off. Wouldn't eat. She died at seven." I looked over at Zeus charging about with Dave's German Shepherd. Bella died at seven. Zeus is six. One year apart. My stomach dropped. Dave: "Come on Sue, that's one case." "Dave, it's not one case. Under that post there were hundreds of comments. All the same story." She got her phone out and read them to us from the bench. "My Archie, lymphoma at five. We used Seresto." "French Bulldog, died at seven. Haemangiosarcoma. Always had the Seresto on." "Cancer round the liver, he'd been perfectly fine." "Liver values at four hundred." "He was vomiting blood." Karen: "But my vet's always recommended it." Sue: "So did Emma's. Bella still died." The dogs carried on playing as if nothing had happened. None of us said a word. We all walked home. I didn't say a thing to anyone. But it was going round and round in my head. I got into bed and couldn't sleep. Zeus at the foot of the bed like always. That collar round his neck. I picked up my phone and started searching. I opened Facebook. I searched the groups. And I'm telling you, I couldn't stop reading. Every group, same thing. Hundreds of stories. All identical. All the same ending. "Must be a coincidence?" With 75,000 reported incidents it's not a coincidence. Let's not kid ourselves. Then I came across a BBC investigation. Panorama had done a report on Seresto. 75,000 reports of adverse effects in America. Nearly 1,700 dogs dead. Banned in Canada. Pulled off the shelves. The US Congress held a hearing. Over twenty class action lawsuits. Millions of dollars paid out. The active ingredient is a pesticide. Banned in EU agriculture because it kills bees. But round your dog's neck? That's fine apparently. Twenty-four hours a day for eight months. On the BBC. Not some conspiracy blog. On the BBC. But I didn't stop there. I kept searching. And I finally understood how these products actually work. The poison enters the dog's bloodstream. It goes everywhere. The liver has to filter it out every single day. For months. For years. Silently. No symptoms. Until one day the liver can't cope any more. And the "protection"? A tick climbs onto the dog. It bites. It drinks blood full of poison. And it dies. But only after hours. Tick-borne diseases like Lyme are transmitted within the first thirty minutes of a bite. For six years I'd been putting a product on Zeus that didn't stop the bite, didn't stop the diseases, and was quietly poisoning his liver the whole time. I turned my phone off. Looked at Zeus sleeping. That grey collar round his neck. Six years I'd been putting that on him. Next morning, first thing I did was take that collar off. Binned it. It's not going back on. But the problem was: what now? The ticks are out there. I can't leave him with nothing. We're up on the Peak District most weekends — it's crawling with ticks from March onwards. I tried neem oil. Lasted five minutes — after two days Zeus already had a tick. I tried a natural spray. Stank to high heaven and stopped working after half a day. I bought a neem collar. Two months and you're starting again, and even those two months weren't a hundred per cent. Nothing actually worked. And I was about to give up. I was about to say "maybe Dave's right, maybe people are overreacting." Because when you can't find an alternative, you end up going back to what you know. Even when you know it's poison. So I did something I never do. I searched Google for whether there was any actual science behind it. I found studies on Parasitology Research — a proper scientific journal, not some blog. And I discovered something I should have known all along. People have been protecting their animals for thousands of years — without poisoning them. The Romans used citronella. In Devon they used eucalyptus. Across Surrey, geranium oil was the go-to. Not to kill parasites. To keep them away. These oils create a scent that parasites absolutely detest. They approach, they catch the smell, and they turn straight round. No bite. No disease. No poison in the bloodstream. The catch? These oils don't last. A few hours and the scent fades. That's why neem didn't work. That's why the spray lasted half a day. That's why the natural collar gave up after two months. The oil evaporates. It always has done. That's why nobody ever really used them. But someone had cracked this problem. There's a small British laboratory — fifteen people — called BauPaw. They'd developed a new technology: microencapsulation of essential oils. Basically they take citronella, peppermint and chamomile and seal them inside microscopic capsules. These capsules break down gradually, one by one, releasing the oils bit by bit, day after day. For twelve months. Citronella at 6%, peppermint at 3%, chamomile at 3%. All inside a small tag that clips onto any collar. The parasite approaches the dog, catches the scent, and turns straight round. It doesn't even get close enough to bite. No bite. No disease. Nothing in the bloodstream. Nothing for the liver to filter. No poison. They're fifteen people. They haven't got the budgets of the big pharmaceutical companies. They don't advertise. They only make a limited number each month. That's why hardly any vet knows about it. That's why you won't find it in the chemist's. That's why in six years of park chats about ticks I'd never once heard of it. I found it at two in the morning in a Facebook group, reading the story of a woman from Manchester who'd lost her Labrador the same way I was terrified of losing my Zeus. And do you know who'd found it first? Emma. The one from Manchester. The one who lost Bella. After losing her dog, Emma had searched like mad until she'd found this tag. She'd put it on her new dogs, Max and Daisy. Months and months without a single parasite. I ordered it. £29.99. A full year. The Seresto had cost me nearly fifty quid and it was poisoning my dog. When it arrived I opened it and had a sniff. Gentle smell of citronella and peppermint. Nothing like that chemical stink of the Seresto. I clipped it onto Zeus's collar. He had a sniff, wagged his tail. That was it. No reaction whatsoever. With the Seresto he was always a bit flat for the first few days. With this — nothing. Completely normal. First week: I checked him every evening. Got back from the walk and went over his fur everywhere. Belly, ears, neck, paws. Nothing. Zero. But I thought, right, it's only a week, let's see. Second week: I took him up to the bit near the cycle path where he always picks up ticks. Every time we went there with the Seresto I'd find at least one. With BauPaw — nothing. Not a single one. Third week: Out to the Peak District. Grass up to my knees. Zeus threw himself in like a lunatic. Rolled about in everything. Got home, checked him for ten minutes. Zero. Nothing. Not even a flea. Fourth week: I stopped checking him like a woman possessed. It works. It's been four months now. Not one tick. Not one flea. I take him everywhere and that knot in my stomach is gone. But the thing that struck me most was something else. Zeus has stopped scratching his neck. With the Seresto he was always scratching around where the collar sat. Always. I used to say "must be the warm weather." It wasn't the warm weather. It was that poison against his skin. Six years of scratching and I hadn't twigged. That evening down the park I told the others. Sue said, "About bloody time." Dave pulled a face. Karen ordered hers that same evening. Linda was in tears because she'd taken her Shih Tzu off Bravecto and his liver values had already come down. Two weeks later Dave turned up. "Send us that link then." He'd seen the BBC investigation. Didn't admit anything. But he put it on his dog. Now at the 8:30 park walk, we've all got BauPaw. All five of us. It costs £29.99 and lasts a full year. Seresto costs nearly fifty quid and lasts eight months. Do the maths: you're paying more to poison your dog. I have to be upfront though. They only make a limited number each month. When they're gone, they're gone. If there's stock right now, you'll find the link below. I'm not asking you to take my word for it. I'm not a vet. I'm not a doctor. I'm someone who takes her dog out at 8:30 every evening and searches Google at two in the morning when she can't sleep. I'm asking you to try it for 30 days. If you find a single parasite, if you're not happy, you get a full refund. After six years of putting that poison round my dog's neck thinking I was protecting him, I now know one thing: The difference between protecting a dog and harming one isn't about the price. It isn't about the brand name. It's about how the product works. A poison enters the bloodstream, destroys the liver, and the tick still bites before it dies. A natural product keeps the parasite away before it ever gets close. Zero bites. Zero poison. Emma couldn't save Bella. But she saved Max and Daisy. Your dog is still with you. Perhaps they're looking at you right now. Perhaps they've still got that collar round their neck. Or perhaps you're still giving them those tablets every month thinking you're doing the right thing. Don't wait to go through what Emma went through. Do it now. While you still can. P.S. — 30-day guarantee. If you find even one tick, you get a full refund. If your dog scratches where the collar sits, if they're sick now and again and you say "must've eaten something," if they're not as lively and you say "they're getting on a bit"… I said the same things for six years. It's not normal. The only real risk is carrying on putting that poison round your dog's neck every year. Take it off.

Where the ad sends people

try-baupaw.com

The tick runs. The blood stays clean.

Uk-Baupaw