Ad copy

“We’ll get you a 1,281 ROAS or you don’t pay!” “We’ll take you from $30k to $100k or you don’t pay!” “We’ll take you to the moooooonnnnnnn! GUARANTEED!” Ever seen an ad like that? It could just be my algorithm because all I do is click on ads-related ads… But these kinds of offers are everywhere. I also know because we hear it from hundreds of business owners who fell for it. Hired an agency, spent thousands or tens of thousands of dollars, only to get super-crappy results and end up broke and living in a van down by the river. Just for funsies, I pulled up a report and we’ve had 740 calls scheduled with us in the last 8 months. That’s about one hundred per month. Can you guess how many hands I have to hold up to show you the number of businesses that hired an agency and it worked out? One hand. (There are a few who have solid agencies who are doing the Lord’s work.) I don’t hate agencies. We have agency partners we refer to and there are some genuinely solid, intelligent ones out there who determine client objectives, establish KPIs, hit goals, and achieve great things. But that’s the teeny-tiny minority. Here’s a good way to tell you’re hiring the wrong agency: If you’re spending less than $10,000 per month and they say they’ll take you on as a client. Because you don’t need an agency if you’re spending less – you just need to get some simple skills. I recently had a client start having us train him on managing his own ads after an agency charged him $2,000 per month to manage his $3,000 in ad spend. Let’s think about that for a minute… That $3,000 has to work so hard, it’s probably sweating more than a sinner in church. Not only does it have to cover the $2,000 “management fee”, but it also has to get customers PROFITABLY after your cost of goods sold. (COGs) Let’s say your costs are 50%. *Without* an agency, your breakeven would be a 2.0 return on ad spend. (ROAS) *With* an agency, your breakeven would be 3.33 ROAS. That’s MUCH harder to achieve ongoing. Most agencies don’t think of what’s best for you, but rather what’s best for the retainer. (A fancy word for: pay us thousands/month) Here’s what I recommend… Until you’re spending $10k-$20k/mo, GET THE SKILLS. We have clients managing $50k-$100k/mo on their own in only a few hours per week. If you want to learn some basic foundational testing stuff, grab our $17 Ad Lab Method course, where I’ll show you what all of those clients we teach are doing. Don’t trade your profits away for an agency that’ll probably get worse results than you.