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Doing nothing about my skin cost me more than $59. I just didn't add it up until recently. The job interview where I wondered if my face was working against me. The photos I untagged because I didn't recognise who I was looking at. The comments from relatives I hadn't seen in a while. "You look tired." "You doing okay?" I was fine. I just looked like I wasn't. That's the tax you pay for ignoring your face in your 40s. It's not vanity. It's just reality. I spent months telling myself skincare was expensive and unnecessary. Meanwhile I was paying a different price every day. $59 felt like a lot for a jar. But four ingredients — beef tallow, raw honey, olive oil, beeswax — used for 60 days at $1 a day? Cheaper than doing nothing. Week one the dryness was gone. Week three my wife said something unprompted. Week five I stopped avoiding the camera. The jar is almost empty. I've already ordered another. Bare Ritual Beef Tallow Balm. $59 is cheaper than you think. Doing nothing is more expensive than you know.