Mental Health Matters Daily Facebook ad: “Up to 60% Off Sitewide!”

Ran for 39 days, from February 23 to April 3, 2026, the last day Crush saw it.
Run by Mental Health Matters Daily on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 929163002933021
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
Ad text
A firefighter walked up to me at a petrol station. Still had soot on his jacket. I wasn't ready for what he said. 2am. Filling up my tank after a late shift. Wearing a hoodie because it's freezing. A fire engine pulls into the station across the road. The crew gets out. They look... broken. One of them walks over. Gets in line behind me for coffee. I'm not paying attention. Then I hear him. "Hey, what does your hoodie say?" I turn around. He's pointing at my back. I show him the front. "You are enough." Then the back. "Dear person behind me, the world is a better place with you in it." He just... stares. Then he says: "We just lost one... kid in a house fire. I was ten seconds too late." He's not really talking to me. He's just... talking. "I keep thinking if I'd moved faster. Done something different. I don't know." His crew is watching from across the road. He doesn't care. "I saw your hoodie when you walked in. I almost didn't say anything. But I needed to say it out loud to someone." I don't know what to say. So I just stood there with him. He asks where I got it. I told him about Live2Live. Started by someone who lost her sister to suicide. A portion of every sale goes to mental health nonprofits. He pulls out his phone. Orders three. "One for me. One for my wife. One for the kid's mum. I don't know if it'll help. But maybe." Before he walks back to his crew, he stops. "Thank you. For wearing that. You didn't know you were wearing it for me tonight." I sat in my car for twenty minutes. Couldn't drive. I bought this hoodie because I liked the message. I didn't know it would end up being for a firefighter on the worst night of his life. Sometimes your back is the only thing keeping someone standing. If someone came to mind while reading this... you know what to do. Wear it. Be the reason someone keeps going. Live2live. While they're in stock.
Where the ad sends people
https://live2lives.org/pages/5-reasons-is-breaking...
Up to 60% Off Sitewide!✨
5 Reasons This £20 Mental Health Hoodie Is Breaking The Silence | Live2Live UK LIMITED TIME: 70% OFF 5 Reasons This £20 Mental Health Hoodie Is Finally Breaking The Silence Around Suicide in the UK By Mark Harolds Last Updated November 2025 ⚠️ While you're reading this, someone in the UK has a...
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