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Four months ago, if you asked ChatGPT or Google’s AI Mode which paystub tool to trust, ThePayStubs often wasn’t in the answer. Today it’s the #1 brand on Google AI Mode and #3 in AI search overall. Here’s what changed. People stopped typing queries into Google and started asking AI assistants direct questions: “What’s the best paystub generator for freelancers?” The answers those assistants gave were quietly shaping purchase decisions, and ThePayStubs wasn’t consistently showing up. So between February and May 2026, we built a structured AI visibility program around how people actually research tools inside AI platforms, not around traditional keywords. The results over 111 days: → #1 on Google AI Mode (74.9% visibility) → +88% AI referral traffic → +78% Google AI Overview citations (+1,100) → 77% positive sentiment A strong product is the starting point. A structured AI visibility strategy is what turns it into the answer customers receive. The brands building authority in AI search now will be the names assistants recommend when this channel matures. The question is whether yours is one of them. Find the full case study via the link in the comments. 👉 Want to know where your brand currently stands in AI search? Send us a message!