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Your dog's thick coat swallows the shampoo in the bath and still feels like none of it rinsed out. You work it through layer by layer. Rinse once. Rinse twice. Run your fingers through and it's still there... that slippery, waxy feeling buried deep in the undercoat. Your arms are done. Your back is done. And somehow the shampoo isn't. Thick coats and thick shampoo are a terrible match. Dense gloop sinks into a dense coat and clings. So you keep rinsing. And it keeps hanging on. Our foam wash rinses clean the first time and leaves the coat soft, not waxy. Here's why. The foam is mostly air. It spreads through even the heaviest coat in seconds without sinking in and clumping up the way thick shampoo does. You massage it through for a couple of minutes. Then one rinse... And it all falls away. No residue hiding in the underlayer. No waxy film showing up hours later. Soft, shiny coat, nothing left in it. And if you're thinking a foam would be even harder to rinse out than shampoo... it's actually the opposite. This foam breaks down the moment water hits it. That's why one pass is all it takes. Whole dog bath done in under 10 minutes. Clean through to the underlayer. Chamomile-based. Plant-derived cleansers. Glycerin for softness. No sulphates. No parabens. No artificial dyes. Australian made. See what one rinse actually does on a thick coat: https://furlique.com.au/products/whipped-foam-wash-pupaya