EU SWITCH-Asia Programme ad creative
EU SWITCH-Asia Programme
EU SWITCH-Asia Programme

Stopped· since Mar 17, 2026

10
days it ran
0
relaunches

Ad copy

Behind India’s ♻️ plastic recycling system are thousands of 👩‍🏭 informal waste pickers who collect, sort, and channel plastic waste into the recycling chain. Despite their critical role in achieving high collection rates, they often capture only a small share of the value they help create. The EU SWITCH-Asia Programme The Protoprint Project helped strengthen livelihoods, skills, and local recycling ecosystems 👉 https://www.switch-asia.eu/resource/impact-sheet-protoprint/ 🎯 IMPACT IN NUMBERS: - 443 waste pickers increased their income from plastic waste sales - 709 waste pickers trained, with 500+ reporting improved knowledge of plastic processing and value-added technologies - 23 green jobs created - 2 decentralised plastic collection and processing ecosystems established - 4 satellite scrap centres and 2 high-value processing units operationalised - 250+ tonnes of plastic recycled, avoiding 286 tonnes of CO₂-equivalent emissions - 3 policy briefs, 2 sectoral reports, and 1 national roundtable supporting policy dialogue and sector awareness #WeSwitch #SCP #wastemanagement #wastepickers #livelihoods #circularity EU International Partnerships EU in India Kashtakari Panchayat SWaCH

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