

Inactive· since May 5, 2026
- 4
- days it ran
- 0
- relaunches
- 8,627
- EU reach
Ad copy
I lied about how I smelled. We were sitting at this dimly lit Italian place. He leaned in to pour the wine, stopped, and just inhaled. "You smell incredible," he said. "What is that?" I panicked. I couldn't tell him the truth. I couldn't tell him I was wearing a £24.99 perfume I bought off the internet. So, I looked him dead in the eye and said, "Oh, it's Lost Cherry." He nodded, impressed. "It smells expensive. It suits you." I spent the rest of the night feeling like an absolute fraud - and a total genius. Here’s the thing: I love luxury perfume. I love that rich, boozy, sweet-but-dark cherry scent that makes you feel like you should be wearing velvet and drinking martinis in a speakeasy. But I work in marketing. I don't have £386 to drop on a bottle of scented water. I just don't. For months, I’d go into department stores, spray the real Lost Cherry on my wrist, and walk around smelling my own arm like a weirdo until it faded. Then I found The Essence Vault. Specifically, their No. 444. An ad popped up claiming it was an exact match for the £386 designer version. I rolled my eyes. I’ve tried "dupes" before. They usually smell like cheap hairspray and regret, and they vanish before you even leave the house. But it was £24.99. And they had a 30-day money-back guarantee. If it sucked, I’d just return it. It arrived three days later. I sprayed it on my wrist. Black cherry. Bitter almond. Warm tonka bean. I swear to you, my jaw dropped. It wasn't just close. It was identical. It had that same dark, playful, expensive depth. But the real test was the longevity. The real stuff is notorious for fading fast. I sprayed No. 444 at 8 AM before work. At 6 PM, the barista at my local coffee shop asked me what I was wearing. It lasted all day. Since that first date with James (we're still together, by the way), No. 444 has become my signature scent. I wear it to the office. I wear it to the grocery store. I wear it when I'm sitting on my couch in sweatpants because it makes me feel like a millionaire. I eventually confessed the truth to James. He laughed and said, "Well, keep buying the cheap one. It works." If you want to smell like you have a trust fund without actually needing one, you need to try this. The Essence Vault makes it in the UK, it's 100% vegan, and it's literally a fraction of the price of the designer bottle. Don't spend £386. Spend £24.99. Tell them it's designer. I won't tell. 🍒🤫
I was so skeptical, but my jaw dropped. 🤯
Looking for a Lost Cherry alternative? Discover No. 444, our long-lasting perfume dupe. A vibrant blend of glazed cherry & tonka-dusted bean. Affordable luxury, shop today!
SHOP NOWLike this ad? Make it yours.
Crush rebuilds this exact creative around your product — your brand, your colors, your offer — in about a minute.






