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Rodrigo Santos Fernández is CEO of Cervecería Allende, where he leads operational turnaround and business transformation initiatives focused on profitability, commercial growth, organizational performance, and execution discipline within Mexico’s competitive consumer and retail sectors. Over the course of a career spanning more than twenty-five years, he has led large-scale operational transformation, strategic planning, retail modernization, and process improvement initiatives across consumer goods, retail, industrial automation, and entrepreneurship ecosystems in Mexico and Latin America. https://techbullion.com/modernizing-retail-at-scale-a-conversation-with-operations-and-transformation-executive-rodrigo-santos-fernandez/ #business #retail @TechBullion