Benjamin Krymis Facebook ad: “Operations Is Everything in a Campground / RV…”

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963386849457015

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Facebook, Instagram, Audience Network and Messenger

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Operations Is Everything in a Campground / RV Park. I’ve got 25 years in operations and was INC 5000 recipient running an 8-unit gym operation. Operations translates. Business is business. A campground is not “buy it and cash flow.” It’s hiring. Training. Retention. Referrals.Handling cancels. Emergencies. Maintenance. Regulations. Guest issues. And growing your team — not just in headcount — but mentally into leaders. Most people underestimate this part. If you don’t have systems, you don’t own a park — the park owns you. And you can’t always hand the keys to one host and expect a high-level operator. One topic I hear constantly is PRICING. “How much should I charge?” “How many seasonal vs short term?” “What’s the right mix?” Here’s the real answer: It depends on your goals. Ask yourself: Do you want more absentee ownership? Maximum revenue? Fewer headaches? More amenities? A streamlined operation? In my experience, the same exact business 3.5 miles apart requires completely different strategies. Same model. Different market. Different numbers. Here’s a pricing philosophy I’ve used for years (credit to Dan Kennedy): You are either the cheapest or the most expensive. Everyone in the middle eats themselves. Cheapest = extreme systems + operational precision. Most expensive = superior experience + strong positioning. Middle = slow bleed. Personally, I prefer to operate in the most expensive in my category of campground.(What category you are — that’s a whole other post.) Some strategies we use: • Shop your comps — but don’t copy them blindly. Get the vibe of the market. • Know your historical occupancy. • Use dynamic pricing. • Pricing for seasonal demand • Test - test - test We lower Mon–Wed. We raise high-demand weekends and holidays. If occupancy is under XX% within XX days → we drop rates. If we’re above 85% → we raise rates on remaining inventory. This keeps occupancy optimized. You MUST know your booking window average. That tells you how long you can hold premium pricing before adjusting. We also break seasons into: Early Spring Spring Peak Summer Post Peak Fall Winter All with changed rates. April, end of May, August, end of September, first week of November — completely different demand curves. Rates should reflect that. Software helps. We use ResNexus. Tools like PriceLabs can integrate and adjust automatically, I plan to test a few on some of our rentals in the parks soon, I'll report back. For seasonal pricing, here’s my simple framework: I’m not competing with the market. I’m competing with my own weekend/transient revenue. Each year I look at who won. At the end of the season, look at what that site produced in short-term stays. That’s your baseline. From there you decide: • Match it and maintain revenue. • Discount it for stability. • Raise it for positioning. • Trade revenue for ease. But you’re making a decision based on numbers — not emotion. Operations separates investors from operators. If you master pricing, staffing, and systems, this business prints. If you don’t, it becomes a very expensive job. Hope that helps. If anyone wants to talk operations, systems, or pricing strategy, shoot me a message. Always happy to connect. www.outdoorprofits.com

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