Ad copy

We’re more expensive. *Gasp* Our laundry sheets are £0.35 a wash on the smallest pack. Most big-brand pods are around £0.26. If price is the main thing for you, we genuinely get it. No hard feelings. But here is where the difference went. We hired expert chemists to take out the optical brighteners, the artificial dyes and the phthalates, and replace them with 12 of the most powerful plant-derived ingredients they could find. Brighteners don’t clean anything, by the way. They’re a dye engineered to stay on the fabric that touches your skin all day, and regulators have acknowledged a data gap on their long-term skin safety. Phthalates are classified as endocrine disruptors and can arrive undisclosed under the word “fragrance”. Then we swapped the plastic bottle for a cardboard box. Then we got it all certified: dermatologically tested, certified biodegradable, vegan, hypoallergenic. And there is a way to bring the price down. On the biggest bundle it’s £0.24 a wash — level with the branded pods, and under the premium ones. 50% off your first order: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery.