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We rarely lower our prices. The only time we ever go on sale is when our warehouse is overflowing and we genuinely need to move stock, which happens maybe 3 to 4 times a year. Outside of those rare moments, the price you see on aurivita.co today is the price you will see next month and next year. I know that is the opposite of what you usually hear from a supplement brand. Most brands are running buy 3 get 2 free promotions, buy 2 get 2 free bundles, or massive 70% off sales almost every week. The marketing emails arrive in your inbox constantly. The discount codes get larger every quarter. There is a reason we cannot run those kinds of discounts, and once you understand it, you will probably start looking at every constantly-discounting supplement brand differently. When a brand offers buy 3 get 2 free, they are giving away 40% of the order value. When a brand runs a 70% off sale, they are giving away 70% of the retail price. These discounts are not loss-leaders. The brands running them are still making a profit on every order. Which means their actual product cost is somewhere around 10 to 20% of their retail price. The other 80 to 60% is margin, marketing, and packaging. You cannot manufacture a real cardiovascular supplement at 10% of the retail price. You can manufacture filler-heavy capsules with trace ingredients that look impressive on the label but do nothing in your bloodstream. That is what those discount brands are actually selling. The 70% off sale is not generosity. It is proof that the product was wildly overpriced to begin with and that the actual contents cost almost nothing to produce. We cannot do that. Our cost structure is the opposite. Roughly 70% of what it costs us to make Aurivita Capsaicin Power goes into the cold-pressed avocado oil we use as the carrier for the capsaicin. Avocado oil is one of the most expensive lipid carriers on the market, and we chose it because it is the only carrier we tested that fully protects the active capsaicin compound through stomach acid and delivers it intact into your bloodstream. It also happens to be one of the most cardiovascular-supportive oils in nature on its own, rich in oleic acid and monounsaturated fats that support healthy blood pressure and reduce inflammation. We could switch to soybean oil and cut that cost dramatically. We tested it for a brief period in our first year and the absorption data was noticeably worse. We switched back to avocado oil and never looked back. Another significant chunk of our cost goes into the packaging. Our bags are UV-blocking, moisture-sealed, and resealable, because capsaicin degrades rapidly when exposed to oxygen and light. Most cayenne supplements on the market sit in clear or thin-walled plastic bottles that fail this basic protection requirement. The active compound starts breaking down the moment the product is exposed to sunlight in transit or storage, which means the capsules you eventually swallow contain a fraction of the capsaicin listed on the label. Our packaging costs us several times what a standard supplement bottle costs, but it preserves the product through shipping, warehousing, and the months it sits in your kitchen cupboard. Between the avocado oil carrier and the protective packaging, the overwhelming majority of our per-bag cost is locked in. There is no room to discount the product by 70%, or 40%, or even 20%, without compromising the components that make the product actually work. So when our warehouse fills up and we do run a small sale, it is genuinely small, and it is genuinely rare. We are not building seasonal bundles. We are not playing the discount theatre game that most of the supplement industry runs on. If you see a brand that is constantly on sale, every month, with bigger and bigger discount codes, that is your signal. Their ingredients cost them almost nothing, which is exactly why they can afford to discount the product so heavily. The deeper the permanent discount, the cheaper the actual contents inside the bottle. What we will continue to offer is the same thing we have always offered. A bag of 180 softgels at the price it actually costs us to produce, plus enough margin to keep the business running and the formulation funded. A 120-day money-back guarantee that we honour without questions. A product that delivers the same three milligrams of standardised capsaicin per serving that the cardiovascular research has been built on. If you are the kind of customer who only buys things on a 70% off sale, Aurivita is probably not the right brand for you, and we would rather you order from a discount competitor than buy from us at the regular price and feel disappointed. If you are the kind of customer who would rather pay a fair price for a product that actually works than a heavily discounted price for a product that does not, this is the brand for you. Three softgels every morning with breakfast for 60 days. The link is below. 👉 https://aurivita.co/products/cayenne-pepper-softgels — The Aurivita team Individual experiences vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your doctor before adding any supplement to your routine, especially if you are currently taking prescription medication for blood pressure, cholesterol, or any other cardiovascular condition.