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Miss this, your content misses the mark. No matter the format, the hook, the story, the authority. But buyer generating content topics - that you then WRAP in those formats, hooks and hacks - are what you want to define. Understand. And base your content around. You just need to build a bank of ‘em to dive into. Comment WORKSHOP to see the details of how I’m taking a small yet mighty group of women in business through this LIVE next week. I’d love to work with you to build this - to help you build your dream business through buyer generating content - too. 💛