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While making sustainability claims can increase a company's social media presence,🌳 this heightened ESG performance doesn't guarantee a favorable perception among investors. Research from Prof Michael Zhang, Wei Lun Professor of Business AI at the Department of Decisions, Operations and Technology of CUHK Business School, shows that high ESG scores increase social media attention but have no significant impact on positive sentiment among retail investors. ♻️ 📌Environmental commitment is frequently perceived as a financial burden rather than a financial benefit. 📌Retail investors in online communities prioritising short-term profitability over environmental causes. 📌Companies must manage expectations, as ESG compliance is crucial but may provoke scepticism regarding the bottom line. Read the full article: https://bit.ly/4w2D3zr Follow us for more #ChinaBusinessKnowledge #CUHKBusinessSchool #LookForward #CUHKResearch #ChinaBusinessKnowledge #BusinessEducation #ESG #InvestorRelations #Finance