Creative Ecommerce LTD Facebook ad: “We generated £2.4 million in 3 months using…”

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Meta Ad Library ID

993570848920190

Platforms

Instagram

Relaunches

0

Niche

Marketing & Agencies

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Ad text

We generated £2.4 million in 3 months using this product page template. Copy the structure 👇 Your product page (PDP) is a virtual sales letter to all visitors. We want to treat the PDP as an all encompassing sales letter which addresses → Specific pain points → Unique selling points/features → Clear results and outcomes We can do this by breaking down the PDP into different sections as follows → Above the fold section This part of the PDP needs to contain your product imagery, title, price and a short description. This is standard though, so how can we make this stand out? There are 3 special features we like to implement 1. Include a product subtitle below the actual title. This should be used to highlight some important product features. 2. Include product benefit pills below the subtitle or description. For example, the fragrance product might have “Bestseller”, “Natural Scent”, “For Sensitive Skin” 3. Attractive strikethrough pricing. Bright pricing with percentage discounts are a great way to drive home value and reinforce a great deal. → The “Real” Description Whilst your product should have a one sentence description above the fold, you should also have an easy to read longer description below the fold. This should consist of several sections with images, UGC and interactive elements (dropdowns, hover effects, animations etc.). Three types of descriptive sections are 1. Problem solver - demonstrate visually how your product solves a problem 2. Unique feature - demonstrate a cool feature unique to your product using images and/or video 3. Product/Brand quality - think manufacturing practices or a brand awareness section → Reviews This is a pretty self explanatory part of the PDP, and should sit below your long form description. A simple review app will suffice here, but don’t be afraid to build something custom. You can present reviews and testimonials in unique ways on Shopify with the help of a designer and developer. We also like to include UGC video content here as well. --- Need help with your product page? Book a 1-1 with us via the link in the bio.

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