Ad copy

Whole foods have their place. Honey, maple, dates, bananas, squares bars; if they work for you in training, there’s nothing wrong with using them. But when you’re asking your body to run, ride or race hard for hours, the demands change. A marathon is not a normal demand. A triathlon is not a normal demand. An ultra is not a normal demand. So your fuelling should be judged by how well it performs under those conditions. Can you absorb it? Can you tolerate it? Can you repeat it when you’re tired, hot and deep into the effort? That’s why optimal fuelling strategies exist. We developed Truefuels as a system built around delivery, absorption, sodium support and repeat use. Where every ingredient has a job.