The New York Times ad creative
The New York Times
The New York Times

Active· since Jul 7, 2026

71
days running
0
relaunches

Ad copy

"A while back, a good friend of mine who had recently divorced was thinking of getting a pet," Michael Zadoorian writes in Modern Love. A co-worker warned him that he should not, under any circumstances, get a cat. "She said that women didn’t want a man with a cat. He would never get a date, and even if he did, once that date came to his house and saw the cat, that would be it for him. Game over. She further stated that men with cats are looked upon by women as weak, feminine and submissive. Subtext: He would never have sex again if he got a cat."

Men, Hide Your Cats

Or at least keep them out of your online dating profile pics.

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The New York Times Ad — Running 71 Days | Crush Ad Library