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It’s not cheap. I know. I’m Adam, founder of NX1. £29.99 is more than a supermarket moisturiser, and I’d rather explain it than pretend otherwise. We could make it cheaper. But then it wouldn’t be the balm you came back to look at. It wouldn’t be grass-fed tallow rendered slowly with raw Scottish honey, made in small batches in Scotland. It wouldn’t sink in without the greasy film, and your skin wouldn’t feel soft and comfortable by morning. It wouldn’t have 4.8★ from 2,500+ reviews and 150,000+ customers. And one jar wouldn’t last about 6 weeks. That’s 71p a day. On the 5-jar bundle, it drops to 31p a day, less than one coffee a week. It’s not cheap. But you get 21 days to decide it’s worth it, money back if it’s not. — Adam