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Crush

AI ads for online stores

AI ads are ads whose images, video and copy are made with AI, and often launched and tuned by it too. Crush makes them for your store, launches them in your own Meta ad account, scales the winners and turns off the losers.

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Plans shown after a quiz. 14-day money-back guarantee.

  • A pale blue running shoe on a blue background with the headline Built for the 5am club (example ad for a sample store)
  • Example ad for a sample soap brand with the headline What zero-waste hair care should feel like
  • Example ad for a sample coffee brand with the headline Your 6am, upgraded
  • Example ad for a sample soap brand with the headline Go zero waste
  • An amber serum bottle on a stone slab with the headline Real skin. Real results. (example ad for a sample store)
Example ads Crush made for sample stores

What AI does in an ad today

"AI ads" covers three different jobs: making the creative, deciding who sees it and deciding which ads to keep. Meta's own delivery system already does the second, and Advantage+ (Meta's automated campaign type) automates more of it.

The three jobs AI does in an ad
The creativeWhat AI doesImages, video and copy made from your product and store.Who runs itYou, or a tool like Crush
DeliveryWhat AI doesWho sees the ad and how budget is spread, by Meta Advantage+ (opens in a new tab).Who runs itBuilt into Meta Ads Manager
DecisionsWhat AI doesWhich ads to launch, scale and turn off.Who runs itYou, automated rules (opens in a new tab), or Crush

For tools that only make the creative, see the best AI ad creative tools.

How Crush makes your AI ads

  1. Tell Crush about your store

    Link your Meta ad account and say what you sell.

  2. Start from an ad that already runs

    Pick a proven ad from the free ad library, or start fresh.

  3. Get image and video ads with copy

    Crush creates the creatives and the copy for your store, or new versions of the ad you picked.

  4. Launch and keep what sells

    Crush launches them in your own Meta ad account. Winners get more budget and losers are turned off. Turn on Autopilot and the testing runs hands-off.

Example AI ads

  • Example ad for a sample coffee brand with the headline Your 6am, upgraded
    Coffee subscriptionThe morning routine angle
  • A pale blue running shoe on a blue background with the headline Built for the 5am club (example ad for a sample store)
    Running shoesThe early riser angle
  • Example ad for a sample soap brand with the headline What zero-waste hair care should feel like
    Shampoo barHow the product feels
  • An amber serum bottle on a stone slab with the headline Real skin. Real results. (example ad for a sample store)
    Skincare serumThe plain promise angle
  • Example ad for a sample soap brand with the headline Go zero waste
    Zero-waste soapThe switch from plastic

See what real stores are running in the free ad library.

What makes an AI ad work

  • Start from what already runs

    The free ad library shows how many days each ad has run and how many times the advertiser relaunched it. Pick one that has kept running and have a new version made for your store.

  • Test several angles, not several colors

    Give each version a different reason to buy, not a different shade of the same picture. Crush launches several versions and keeps the ones that sell.

  • Send Meta your sales data

    Meta recommends sending it your sales data (opens in a new tab) to optimize delivery.

What AI ads will not fix

  • It cannot fix the offer

    If each order leaves too little margin, no ad tool makes it profitable. Check your break-even ROAS first.

  • Tests cost money

    Some ads lose. Automation turns them off sooner; it does not make every test win.

  • Meta's rules still apply

    Ads must meet Meta's Advertising Standards (opens in a new tab), however they were made.

How Crush's plans work

Plans shown after a quiz

  • After the first plan, 120 credits each month
  • 14-day money-back guarantee, cancel anytime
  • Hands-off Autopilot is an optional add-on
  • No free plan: every plan is paid from the start
Get your Crush plan

AI ads FAQ

More questions? Email [email protected].

What are AI ads?

Ads whose images, video and copy are made with AI. Often AI also decides who sees them and which ones get more budget: on Meta, Advantage+ (opens in a new tab) handles delivery, and tools like Crush make the ads and decide what to scale.

Are AI ads allowed on Facebook and Instagram?

Yes, when they meet Meta's Advertising Standards (opens in a new tab), like any other ad.

Do AI ads work as well as ads made by a designer?

It depends on the offer and the idea in the ad, not on who made it. That is why Crush launches several versions and keeps the ones that sell.

Can AI make video ads?

Yes. Crush makes image ads and video ads, each with copy written for your store.

Where do the ads run?

On Meta only: Facebook and Instagram. Crush does not run Google or TikTok ads. It also publishes daily organic posts to your own TikTok, Instagram and Facebook.

What do I need to get started?

A Meta ad account, a Facebook Page for the ads to run from, and a store or product to advertise. Crush launches the campaigns in your own ad account, so you can see everything in Meta Ads Manager too.

Keep reading

Get AI ads made for your store

Crush makes them, launches them and moves budget to what sells.

Get your Crush plan

Plans shown after a quiz. 14-day money-back guarantee.

Browse the free ad library