Facebook ads automation for online stores
Facebook ads automation is software that runs the repetitive parts of Meta ads for you. Meta already automates targeting and delivery; Crush makes the ads, launches them, scales winners and turns off losers.
Plans shown after a quiz. 14-day money-back guarantee.
- Creates the ads
- Launches them in your ad account
- Scales winners, turns off losers
How to automate Facebook ads with Crush
Connect your ad account
Link your Meta ad account and tell Crush about your store.
Get your ads made
Crush creates creatives and copy, or new versions of a proven ad you pick from the library.
Launch in your ad account
Crush launches the campaigns in your own Meta ad account.
Keep what sells
Winners get more budget and losers are turned off. Turn on Autopilot and the testing runs hands-off.
What Facebook ads automation actually means
Facebook ads automation, also called Meta ads automation, has three layers. Most stores already use the first, Advantage+ (Meta's automated campaign type); the second is automated rules you write and maintain yourself. The third is the work around the campaign, where a small store spends most of its time, and it is what Crush automates.
| Option | What it automates | What you still do | Cost |
|---|---|---|---|
| Meta Advantage+ (opens in a new tab)Built into Ads Manager | What it automatesWho sees your ads and how budget is spread, in real time. | What you still doMake the creatives, set up the campaign, judge the results. | CostBuilt into Ads Manager |
| Automated rules (opens in a new tab)Built into Ads Manager | What it automatesPausing ads, changing budgets or notifying you at thresholds you set. | What you still doWrite and maintain every rule, make the creatives, launch the campaigns. | CostBuilt into Ads Manager |
| CrushPlans shown after a quiz | What it automatesCreatives and copy, launching campaigns, scaling winners and turning off losers. | What you still doConnect your ad account, describe your store, choose your budget. | CostPlans shown after a quiz |
What Crush automates
Creatives and copy
Example ads for sample stores 
Competitor tracking
Tracks competitors through the Meta Ad Library and keeps their history, including ads that were taken down, like Dr. Squatch's ads.
Proven ad library
A free public ad library of millions of Facebook ads, with how many days each ad has run and how many times the advertiser relaunched it.
- $100M+ad spend Crush was trained on
- 50K+winning creatives analyzed
Who Crush is for
Store owners
Running Meta ads with no time to make new ads each week
Small online brands
Growing without an in-house media buyer
Small agencies
Running Meta ads for store clients
Not a fit if you
- Need Google, TikTok or other ad networks managed. Crush runs ads on Meta only.
- Want to hand-tune every bid and audience. See Crush vs Madgicx.
What Crush will not do
It cannot fix the offer
If each order leaves too little margin, no ad tool makes it profitable. Check your break-even ROAS first.
Tests cost money
Some ads lose. Automation turns them off sooner; it does not make every test win.
Meta's rules still apply
Ads must meet Meta's Advertising Standards (opens in a new tab). Meta recommends sending it your sales data (opens in a new tab) to optimize delivery.
How Crush's plans work
Plans shown after a quiz
- After the first plan, 120 credits each month
- 14-day money-back guarantee, cancel anytime
- Hands-off Autopilot is an optional add-on
- No free plan: every plan is paid from the start
How Crush compares
Other tools automate different parts of the job. Each comparison says where the other tool is better.
Facebook ads automation FAQ
More questions? Email [email protected].
What is Facebook ads automation?
Software that does the repetitive parts of running Meta ads: making creatives, launching tests and moving budget based on results. Meta automates delivery inside each campaign with Advantage+. Tools like Crush automate the work around it.
Can you fully automate Facebook ads?
Most of the routine work, yes: making creatives, launching them, and scaling or turning off ads based on results. You still decide what you sell, your offer and your budget, and you should look at results regularly. Meta gives the same advice for its own automated rules (opens in a new tab).
What is the difference between Advantage+ and Crush?
Advantage+ is Meta's AI for delivery: who sees your ads and how the budget is spread inside a campaign, using the creatives you give it. Crush makes those creatives, launches the campaigns in your ad account and decides which ads to scale and which to turn off.
What do Crush credits pay for?
Making ads uses credits: an image ad uses 2 and a video ad uses 20, so 120 credits make 60 image ads or 6 video ads. Connecting, launching and budget changes never use credits, and you can buy extra credit packs. Every plan includes credits; after the first plan, 120 come each month.
Does Crush work for Instagram ads?
Yes. Crush works with Meta ads, which run on Facebook and Instagram. It does not run Google, TikTok or other ad networks. It also publishes daily organic posts to your own TikTok, Instagram and Facebook.
What do I need to get started?
A Meta ad account, a Facebook Page for the ads to run from, and a store or product to advertise. Crush launches the campaigns in your own ad account, so you can see everything in Meta Ads Manager too.
Sources
Last checked: September 2026Checked by Rokas Steponavičius, founder, October 2026
Let Crush run your Meta ads
It creates the ads, launches them and moves budget to what sells.