Sarah Mitchell ad creative
Sarah Mitchell
Sarah Mitchell

Inactive· since Jun 12, 2026

30
days it ran
0
relaunches
1,005
EU reach

Ad copy

I'm pretty sure perimenopause is turning me into a man. And for a while, I was so into it that I almost missed the one change I can't undo. I'm Sarah. I'm 44. Two kids, one husband, one dog who is somehow the most emotionally stable member of the house. For about two years now I have been slowly, happily becoming a man, and I want to tell you about it, because nobody talks about the part that actually matters until it's too late to catch it easily. Here is how it went. I stopped wearing a bra around the house. Then around the neighborhood. Then anywhere that wasn't a funeral. I own five black tank tops from Target and four pairs of the same leggings, and that is my whole wardrobe now. A uniform. Like a man. I stopped apologizing for things that were not my fault. I say "thanks for your patience" and move right along. I forget everything. I have three pairs of reading glasses and I could not tell you where one of them is right now. I keep a list. I forget to check the list. Someone asks what's for dinner and I genuinely do not know and do not care. I had cereal standing over the sink last night and it was the best meal of my week. I have a chin hair situation that my best friend and I text about at 6am. "Mustache filling in nicely." "Adam's apple any day now." I thought it was the funniest thing that had ever happened to me. Then there was one more change. And this is the one I'm not going to tell you about yet. Not to be dramatic. Because if I name it now, you'll nod and skim and scroll on, and you'll miss the only part of this I actually need you to hear. So bear with me. For a couple of months I filed it under the joke with everything else. Another funny man thing. Add it to the list. I'd reach back to throw my hair up, same scrunchie I've used for years, and it would wrap around one extra time. I didn't think anything of it. Then my daughter took a photo of me from above at the kitchen table, and I scrolled past it twice before I actually looked. The third time, I looked. It was like someone had taken fifteen percent of my hair while I wasn't paying attention. My part was wider. My ponytail had gone from the thickness of a marker to the thickness of a pencil. There was scalp in a photo where there had never been scalp. So I did what every woman does. I bought a volumizing shampoo. A thickening spray. A fifty-four dollar scalp serum off Instagram. I started washing my hair less because I was scared of what I'd find in the drain. And I told myself it was stress. Or aging. Or nothing. It was none of those things. Here is what finally stopped me cold. Every other change on my list, I chose. I can put the bra back on tomorrow if I lose my mind. I can start caring what people think again. All of it is mine to undo whenever I want. This one didn't ask me. I didn't decide to let my hair go. It was just going. Quietly. While I was busy laughing about the tank tops. And I had already started telling myself the thing every woman in my family tells herself. That this is just what happens. My mother thinned. Her mother thinned. I'd accept it and stop being vain. My sister-in-law Karen is an OB-GYN. She caught me at a family barbecue, standing in the bathroom with my hands in my hair, staring at the sink. "How long?" she said. Like she already knew. Then she asked me something I did not expect. "Have you been getting more chin hairs lately? Upper lip?" I stared at her. "Diane. The chin hairs and the thinning are the same thing." Same hormone. Same shift. Two symptoms pointing at one cause. She explained it fast, the way someone explains something when they're annoyed nobody told you sooner. The hormone is called DHT. Every woman has a little of it. Always has. But your whole adult life, estrogen worked like a shield, physically keeping DHT off the follicles on your scalp. While your estrogen was strong, DHT couldn't get near your hair. In perimenopause, estrogen drops. Not in a clean line. It crashes and spikes and crashes again, lower each time. And as it drops, the shield drops with it. Now DHT has a clear shot at your follicles for the first time in your life. On your chin, DHT switches growth on. That's the coarse new hairs. On your scalp, DHT does the opposite. It latches onto the follicle and shrinks it. A little smaller every cycle. Every hair that grows back thinner than the one before. Same hormone. Opposite jobs. Depending on where the follicle sits. Then she said the part I cannot stop thinking about. "Your chin hairs were never the joke, Diane. They were the warning light. You can see what DHT is doing on your chin. You cannot see what it's already doing on your scalp. The chin was telling you months ago." And then the part that actually scared me. "You're in a window right now. Your hair still looks mostly full. But this is progressive. Every cycle the follicle shrinks a little more, and once it shrinks past a point, it does not come back. Not with biotin. Not with serum. Not with waiting." I asked her what actually works. She went through my whole bathroom drawer out loud. Biotin? "A B vitamin. Helps keratin. Does nothing to the hormone shrinking your follicles." Collagen? "Lovely for your skin. Doesn't touch DHT." Rosemary oil? "Helps circulation. Doesn't touch DHT." The volumizing shampoo, the thickening spray, the fifty-four dollar serum? "You're touching up the paint while the thing actually doing the damage keeps going underneath it." I thought it was stress. It was DHT. I thought it was aging. It was DHT. I thought biotin would help. Biotin can't get near DHT. Every single thing I'd tried was aimed at a cause that was not the cause. "There are two natural compounds that actually go at DHT," she said. "They work in completely different ways, which is exactly why you want both." "Pumpkin seed oil turns down the enzyme that makes DHT in the first place. In one trial, taking it for twenty-four weeks raised hair count by forty percent." "Saw palmetto does the other half. It blocks the DHT that's already there from latching onto the follicle." "One turns down the supply. One guards the door. Most products only do one, which is why women try them, see nothing, and give up." The one she takes herself, and has quietly handed to her patients for years, is called Bloom & Bond. Pumpkin seed oil and saw palmetto. Both. In one capsule. At a dose that actually does something, not cheap seed powder or a men's prostate pill with a pink label slapped on it. I ordered it on my phone while she was still standing there. She also mentioned, almost in passing, that the same plant compounds gently support your estrogen receptors. Which is apparently why, a few weeks in, I stopped waking up at 3am soaked through. I did not buy it for that. That was a bonus. Here is the timeline, because I'd have wanted to know. First two weeks, nothing. I felt like an idiot taking a pill and staring at a drain. Week three, the drain caught less. Week five, noticeably less in my brush. First time in a month I used it without my stomach dropping. Week seven, tiny new hairs along my part. Short, soft, standing straight up like they'd just shown up for work. A couple of months in, my daughter took the same photo from above, and the part had closed back in. I made her take it twice to be sure. The ponytail is not what it was at 35. But it is not shrinking anymore. And the scrunchie wraps twice again. Now here is what I actually want to say to you. Picture six months from now. You are still not wearing the bra. You are still in the uniform. You still don't know what's for dinner and you are still, gloriously, raw-dogging the world. You kept every single thing you love about not caring anymore. But when you throw your hair up, the scrunchie wraps twice. And when someone takes a photo of you from above, you glance at it and keep scrolling, because there's nothing there you need to look away from. That was the only thing on my list I actually wanted to keep. So I kept it. If you're in perimenopause and you've been making the turning-into-a-man joke. If you've been plucking chin hairs at 6am and blaming the hair in your drain on stress or aging or nothing. Those chin hairs were never the punchline. They're your body telling you DHT is active and unopposed. And every month you don't go at it is a month those follicles shrink in a way that gets harder, and eventually impossible, to bring back. The one Karen put me onto is Bloom & Bond. Pumpkin seed oil and saw palmetto. Both. One capsule. Link is below. Your chin was trying to tell you something. Now you know what it was saying.

I was thrilled perimenopause was turning me into a man.

Pumpkin seed oil + saw palmetto. The DHT blocker built for GLP-1 weight loss.

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