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India’s Got Latent didn’t run ads, it made brands part of the story. Instead of buying attention, brands entered the narrative itself, turning episodes into conversion-led content. Vastrado’s integration reportedly drove ~28M views, a 150% revenue lift, and a 20x traffic spike, showing how discovery beats interruption. The question is simple, can your brand exist inside the story, not outside it? [The Ad Doctor, India’s Got Latent, Vastrado, brand integration, discovery marketing, creator economy, attention economy, viral marketing]