Fabulous After 40 Facebook ad: “A man I dated in high school found me on Facebook eight…”

Ran for 70 days, from July 17 to September 25, 2026, the last day Crush saw it.
Run by Fabulous After 40 on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1031836759207075
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
Ad text
A man I dated in high school found me on Facebook eight months after my divorce. Last week he called and said: "You promised you'd come watch me play rugby one day. That was 1987. The Springboks are playing at Loftus. I'm collecting." The last time he saw me, I was seventeen. The match is Saturday. At noon. Four hours. In public. Let me back up. His name is Deon. In 1987 he was a fly-half with a terrible haircut and a Toyota Corolla that started about sixty percent of the time, and I was completely crazy about him. He asked me to come watch him play rugby about a hundred times. I went twice. I was seventeen and had opinions about sitting in the sun for eighty minutes. "One day," I kept telling him. "One day I'll come to a real match with you." Then graduation happened. Then different universities happened. Then life happened. I married someone else. So did he. I was married for twenty-nine years. I won't tell you the whole story of how that ended, because if you're a woman my age, you've either lived some version of it or held the hand of a friend who did. I'll just say that in the last few years of my marriage, I got very good at being invisible. It was easier. You stop buying nice things. You stop looking in mirrors on purpose. You stop expecting to be looked at. And the weight that arrived somewhere in those years... you stop fighting it out loud. You just buy the next size and wear the cardigan and stand at the back. The divorce was final in October. Deon's friend request came in June. Widowed three years, it turned out. Same terrible sense of humour. Better haircut. We messaged for two months. Then phone calls. The phone calls got long. And then last week: "That was 1987. I'm collecting." I laughed for a full minute. Then I hung up, walked into the bedroom, stood in front of the full-length mirror I usually walk past, and had a completely different feeling. Here's the thing nobody tells you about dating again in your fifties. It's not the nerves about conversation. Deon and I can talk for three hours. That part was never the problem. It's this: The last time this man looked at me, I was seventeen. And now he's going to look at me for four hours. Outdoors. At noon. In a stadium seat. A dinner date, you can manage. Candles are kind. Restaurants are dim on purpose. And a table hides you from the waist down. There is nowhere to hide at a rugby match. I told my daughter all of this on the phone that night. Nadia is thirty-one and has zero patience for my nonsense, which is exactly why I called her. She let me finish the entire spiral. Then she said: "Mom. First of all, he found YOU. From a profile photo you took in the car. He knows what you look like, and he called anyway." "Nadia..." "Second of all." I could hear her typing. "You're not doing another soup week. It's not your willpower, Mom. After menopause your body reads every crash diet as a famine, and it holds on. Cortisol. You need the thing Aunt Marlene's been on since March. It tells your body it's safe to let go instead of scaring it." "The what?" "CheetaThin. I'm sending you a link. It comes with a free gift right now through this page. If you lose the link, you'll pay full price on the website, so screenshot it." "You have eight days." "Two capsules a day. One with breakfast, one with lunch. That's the whole routine, which is good because you'll be too nervous for anything complicated." She was right about that last part. It arrived two days later. One with breakfast. One with lunch. Less than a minute of my day. I want to be careful and honest here, because I've read a thousand of these stories that promise the impossible, and I refuse to write one. Eight days did not make me seventeen. Nothing makes you seventeen. And honestly, I wouldn't go back. Eight days did not melt away thirty years either. Nothing does that, and anyone who says otherwise is selling you a fairy tale. But here's what those eight days did. By day three, the heaviness after meals was gone. By midweek, the afternoon slump was gone. I wasn't counting hours to five o'clock. And the bloat that used to arrive every evening like a schedule... didn't. My body felt calm. Like it had stopped bracing for the next fight. And Saturday morning, the jeans I'd laid out went on without the fight. No lying on the bed. No breath-holding. I looked in the mirror. On purpose. Lights on. No flinching. And I saw a fifty-six-year-old woman who looked awake, stood straighter, and looked like someone who expected to be looked at. I hadn't seen her since sometime before the marriage went quiet. I wore a good dress. A good hat's worth of confidence. And no cardigan. Deon was waiting outside Loftus Versfeld in a Springbok jersey, holding two rugby scarves, grinning exactly like 1987. He saw me. And I watched his face do something that I am going to replay for the rest of my life. "You look…" he started. "Old?" I offered, because apparently I become my own worst enemy when I'm nervous. "I was going to say exactly how I remember you," he said. "But with better taste in men. Hopefully." The match was, I have to be honest, the best first date in the history of first dates. And I finally understood why he loved this sport. Thousands of people. The midday sun. Flags everywhere. The crowd roaring. The Springboks scoring just before halftime. And a total stranger hugging both of us after a try. A penalty decision that had Deon explaining the injustice of it like it was 1987 and I was finally, FINALLY at one of his games. When the final whistle went, he grabbed my hand. He didn't let go. For the rest of the match. Four hours. Full sunlight. Nowhere to hide. And I didn't want to hide. That's the sentence I keep coming back to. Not: "I looked good." Something better: I didn't want to hide. At some point during the second half, Deon took a photo of me laughing. Mid-shout. Scarf raised. Completely caught up in the moment. He looked at the photo. Then looked at me. And said: "I'm keeping this one." Sunday morning he sent it to me with one line: "37 years late. Worth it. Dinner Thursday?" I sent the photo to Nadia. She replied in eleven seconds: "MOM. Look at you." "Also who took this? Is that DEON? Was his hand SHAKING?" Then: "Send that CheetaThin link to Aunt Ansie. She's been asking what I've been using." The family group chat has it now. Screenshot and all. Here's what I want to say to the women reading this who are where I was in October. If you've spent years getting good at being invisible... If there's a message you haven't answered, or a call you're afraid to return, because someone remembers a younger version of you... If your version of "one day" has been sitting on hold since 1987... The person he remembers isn't what he's coming back for. Nadia was right about that. But you deserve to walk into the daylight feeling like a woman who expects to be looked at. That part can start in less than a minute a day. A simple routine. Two capsules of CheetaThin. One with breakfast, one with lunch. No shakes, no points, no punishing weeks. And it's backed by a 90-day money-back guarantee. If it isn't for you, they refund you, and you don't even send back the box. CheetaThin is currently available through this special offer. If you lose the page, you'll pay full price on the website, so save it while it's available. Thousands of South African women have already made the switch from fighting their bodies to working with them. And many say it's the first time in years they've looked in the mirror and actually recognised themselves again. Four hours. Full sunlight. Nowhere to hide. And no reason to.
Where the ad sends people
blog.cheetathin.co.za
A man I dated in high school found me on Facebook eight months after my divorce.
Oftentimes, the greatest change happens when someone becomes overly frustrated with the way things are, prompting them to create something better.
Learn more: blog.cheetathin.co.za(opens in a new tab)










