ELLE India FB Facebook ad: “We came for Draco Malfoy.”

Ran for 21 days, from July 9 to July 30, 2026, the last day Crush saw it.
Run by ELLE India FB on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1042440468139123
- Platforms
- Relaunches
- 1
- Niche
- Hair Care
Ad text
#ELLETeens: We came for Draco Malfoy. We stayed for the 300,000-word slow burn. 👀 Somewhere between AO3, Wattpad and ‘just one more chapter,’ an entire generation accidentally became readers. Which is why today’s conversation around Gen Alpha's reading habits feel surprisingly ironic. Maybe fanfiction wasn’t rotting our brains after all. Read more at the 🔗 in bio. . Words by: @duttachiara13 . #AO3 #Fanfiction #GenZ #Reading










